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Miami Heat's Dwyane Wade on Jordan Brand, making movies and the Miami Dolphins


Dwyane2JB.jpgMiami Heat guard Dwyane Wade is appearing in an ad for the Jordan Brand that broke on Sunday. Wade, who had been the face of Converse, signed a new shoe deal with Michael Jordan's shoe company this summer.

Last month, Wade held a "brand summit" with his endorsement partners to plan his advertising and marketing messaging for this season. Read more about his evolving business side in a today's piece here.

The Heat's 2009-10 season starts Wednesday, when the team plays the New York Knicks at AmericanAirlines Arena.

Here are some more of Wade's answers to questions about his off-the-court endeavors:

On moving from Converse to the Jordan Brand:

It’s a great decision. I need you to understand, Converse is under the Nike umbrella, so it was a decision from Nike, not only to put me into the Jordan Brand, where my individual things could be seen more, but also to help the brand as it continues to grow. So it was a corporate decision, and I just reaped the benefits from it. I had a great team at Converse, but I think it was time to move on from both sides, so it was great.

On whether he had concerns about moving from being the star of the Converse brand to one of several elite athletes at Jordan Brand:

When I was 24, I probably have thought about it, I probably wouldn’t have wanted it to happen. Being 27 and being smart and understanding that everyone has a place, I kind of relish it, I kind of open my arms to it. When I was 24 I would have said No, I would have said ‘I want to be the face of this brand, I want to be the all.’ But now knowing the team that we have at the Jordan Brand is only going to make it better for everyone else. It’s not pressure on one guy to build the brand, it’s going to be on a lot of different guys to help add to the brand that Michael has already built. So it sort of makes our job a little bit easier actually.

On whether he’ll have his own signature shoe at Jordan Brand:

That’s still to be determined. I just came into the brand two and a half months before the season, so a lot of stuff we have to get together … We’ve got some special things planned, but you know how we are at the Jordan Brand, we keep everything secretive…

What shoe he’ll wear this season:

I wear the 16.5 that’s a combination of Jordan 16 and Jordan 17. And also wear the Hallowed Ground, and another shoe they’re going to be putting them out. I’ll be wearing three different shoes throughout the year until they decide they want me to wear something else.

On holding a “summit” with his endorsement partners:

I think the biggest thing, which we always talked about just never could do, you want everyone you’re endorsing and partners of, to all be on the same page and tell a story, you don’t want everyone coming out with something different and telling different stories … It’s exciting for us to get everyone in the same room, and see what each other is working so we’re not overlapping, not crossing each other. It’s an opportunity to see the plans and say OK Gatorade is doing this, Jordan Brand we don’t have to do this, we can concentrate on this part. It’s just about getting everybody to work together.

On this year’s message:

This year so far, the message so far is simple … I think it’s self-explanatory to the point of where my team is and where other teams are, we’re still rebuilding , so I have to continue to keep proving myself and our team needs to keep proving themselves.

On what kinds of companies he’d like to partner with:

You always want to add the right things, and at the same time I don’t want to do too much, because I still want to have time for myself. There are certain categories I want to go after that at one point I did have. At one point, I had the car category with Lincoln, but that was only a one year deal. A lot of people still talk about my commercial now, years later. Car and food and maybe some other ones. Personally I want to do maybe Calvin Klein.

On whether he still has interest in acting in movies (he has a cameo role in Just Wright starring Queen Latifah set for release next year):

I’m going to say I’m going to hold off for a minute, on like really trying to get into movies. Like I wouldn’t mind doing cameos. It’s so long, it’s like I was there for like 13 hours and I wasn’t a major, major part of the movie. So I really have to have time to really do that. So right now I’m still going to make my cameos, and do certain things for fun that we want to do. But I don’t know if I really want to do a Space Jam or nothing like that. That takes a lot of time. It’d have to be the right time and the right thing.

On whether he’ll walk the orange carpet at a Miami Dolphins game:

We’ll see. I don’t know. I went to the first game, I was there supporting. I didn’t go on the carpet, that was for the owners. I was there to support. Maybe, maybe not.

Will he become a limited partner in the Dolphins?

Maybe, maybe not. It’s all exciting and interesting, it’s all just chatter. It’s a lot of chatter.

Categories: Miami Dolphins (186), Miami Heat (174), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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