Miami Heat forward Michael Beasley is among the NBA players adidas is featuring in its 2009-10 “It’s On Me for My Brotherhood” marketing campaign, which begins airing Thursday.
Beasley is appearing in print ads (see photo) and an online ad at adidasbasketball.com. In the ad, Beasley goes to pick out his shoes and invokes the names of other adidas athletes, including Kevin Garnett and Chauncey Billups. He then pulls on his pair of TS Commander LTs with “B. Easy” on them.
While spots featuring the adidas athletes individually appear on the company’s revamped Web site, a separate ad with several adidas athletes, including Garnett, Dwight Howard and Derrick Rose, will air on TV. Beasley does not appear in the group ad, but you can see his online ad here: