The Quad City Mallards of the IHL are promoting what they say is another professional hockey first: a logo in the ice in the goal. Not in front of the goal. Not near the goal. Actually in the goal.
It’s a logo for Hardee’s in honor of the quick service restaurant’s “Biscuit in the Basket” promotion, which will award select fans with free biscuits for Mallards’ goals. Fans in a randomly selected row of seats will receive a coupon good for a biscuit for each goal scored by the Mallards at home games at the i Wireless Center in Moline, Ill., this season. Fans in the entire section get free biscuits, if the Mallards score at least four goals.
Hardee’s will also sponsor giveaway items at several games. Mallards players will be visiting select Hardees beginning this morning to promote the partnership.
The Mallards, you may recall, are the team that when I wrote about the Panthers’ new “locker room” seats, which allow fans to get autograph sessions and email cards from a Panthers player, pointed out they let fans into the actual locker room up to 30 minutes before game time. The Mallards’ home opener is Oct. 24.