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Minor league hockey team puts Hardee’s logo in the goal


bisquitmallards1.jpgThe Quad City Mallards of the IHL are promoting what they say is another professional hockey first: a logo in the ice in the goal. Not in front of the goal. Not near the goal. Actually in the goal.

It’s a logo for Hardee’s in honor of the quick service restaurant’s “Biscuit in the Basket” promotion, which will award select fans with free biscuits for Mallards’ goals. Fans in a randomly selected row of seats will receive a coupon good for a biscuit for each goal scored by the Mallards at home games at the i Wireless Center in Moline, Ill., this season. Fans in the entire section get free biscuits, if the Mallards score at least four goals.

Hardee’s will also sponsor giveaway items at several games. Mallards players will be visiting select Hardees beginning this morning to promote the partnership.

The Mallards, you may recall, are the team that when I wrote about the Panthers’ new “locker room” seats, which allow fans to get autograph sessions and email cards from a Panthers player, pointed out they let fans into the actual locker room up to 30 minutes before game time. The Mallards’ home opener is Oct. 24.

Categories: Advertising (79), Florida Panthers (108), NHL (56), Promotions (120), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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