The Business & Pleasure of Sports

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New Gators cereal available; win fridge full of milk

2009_gators_box1.jpgThe 2009 Gators cereal, which hits stores across Florida today, features UF coach Urban Meyer holding up the 2008 National Championship trophy from his team’s victory in the BCS national championship game at Dolphin Stadium in January.

The box of frosted corn flakes is the sixth in the limited edition series produced in a partnership between Florida’s Dairy Farmers and Gator Sports Marketing, which handles UF’s sponsorship and advertising. The cereal is distributed by Deerfield Beach-based Triton Innovative Marketing. (UF is among a number of college and pro teams with special edition cereals. Read the piece I wrote about the program in December here).

As part of this year’s release, the Dairy Farmers have also launched a contest to win a refrigerator and a year’s a supply of milk. (That’s 52 coupons good for a gallon of milk each week, in case you were wondering). Entrants must be at least 18 and explain why they want a new fridge and milk. Enter the contest until Dec. 15 – one entry per person per day -- at

More than 20,000 of the boxes go on sale today at Winn Dixie, Albertsons, Sweetbay and at

Categories: Advertising (79), NCAA (38), Sponsorship (101), UF (18)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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