The Business & Pleasure of Sports

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Florida Panthers' new jersey; Jimmie Johnson's legend grows; Ray Lewis' Hurricanes' Fatheads

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+ The Florida Panthers unveiled their new third jersey this week. It’s dark blue and with pale blue (which is not one of the team’s colors), a new center jersey logo, and a “FLA” and sun logo on the sleeve. Reviews are mixed; Uni Watch wasn’t kind. They'll wear it a dozen times at home games this season, including on Friday against the Maple Leafs at BankAtlantic Center.

+ NASCAR driver Jimmie Johnson made the rounds of New York this week to celebrate his record-breaking fourth consecutive Sprint Cup championship, which he sewed up at Homestead-Miami Speedway on Sunday. He and New York Yankees outfielder Johnny Damon posed (see below) on the top of the Empire State Building. Read NASCAR’s Andrew Giangola’s take on Johnson’s feat and need for a nickname. My favorite line in Giangola’s piece? “Just when a NASCAR driver absolutely deserves it, Sports Illustrated will probably give Sportsman of the Year to a horse.”

+ And Fathead has added Ray Lewis in his Hurricanes uniform to its product line of giant wall graphics. The company already had a version of the linebacker in his Baltimore Ravens uniform. Each version costs $99.99.

Categories: Apparel (55), Auto Racing (42), Florida Panthers (108), NHL (56)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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