Hoping to attract more season ticket buyers and provide a unique business opportunity, the Florida Panthers’ parent company, Sunrise Sports & Entertainment, is giving local companies a shot at the naming rights to Incredible Ice for one year.

For the cost of four lower bowl season tickets for the 2009-10 season, local businesses will be entered into a contest to win the chance to put their name atop the team’s practice rink in Coral Springs. The rink, which recently underwent a $10 million upgrade that included adding a third NHL-regulation sized sheet of ice, gets more than 1 million visitors a year, SSE President Michael Yormark said.

The eligible tickets start at $42 a seat per game, meaning that for about $7,000, a local business can score the naming rights that SSE values at more than $300,000.

“We thought it would raise buzz in the market,” Yormark said. “We think it’s an interesting opportunity to get in front of C level executives, perhaps small to mid-size companies that might be interested in getting their name on a building.”

In addition to attracting more season ticket buyers, Yormark said the opportunity will also give SSE a better measure of the true value of the naming rights. He said it isn’t known whether the “Incredible Ice” name will remain on the building as part of the corporate title.

The contest runs through December and the winning business will be announced in January. The winner will be responsible for paying for signage. For more information or to enter, call 954-835-PUCK or visit the team’s Web site.