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A decade of South Florida sports business stories


The end of the decade also corresponds with my first decade as the Sun Sentinel’s sports business writer. When I first got the job in September 1999, people would congratulate me and then ask: “What are you going to do with the rest of your time?” As if this somehow wasn’t a full-time job!?

Just in case those people are still wondering what I do with my time, here’s my $2 added to the end of the decade lists with a by the numbers sampling of South Florida sports business stories. (Disclaimer -- this does not purport to be a full or complete list):

5 NEW TEAM OWNERS: Alan P. Cohen and his group bought the Panthers from H. Wayne Huizenga in 2001. Jeffrey Loria took ownership of the Marlins from John W. Henry (by way of Major League Baseball) in 2002. Steve Ross completed his purchase of the Dolphins from Huizenga in 2009. And Cohen’s partners Cliff Viner and Stu Siegel (I’m counting them as two) took over majority ownership of the Panthers this fall.

5 (at least) TEAM MOVES: The Heat moved to AmericanAirlines Arena in 2000. Hurricanes football moved to Dolphin Stadium in 2008. FAU moved from Dolphin Stadium to Lockhart Stadium. FIU football moved into a new stadium. The Baltimore Orioles ended their spring training run at Fort Lauderdale Stadium and are moving to Sarasota next year.

10 (and counting...) TEAMS LOST: Miami Fusion (Major League Soccer); Miami Sol (WNBA); Miami Tropics (Spring Football League); Miami Manatees (minor league hockey); Florida Bobcats (AFL); Florida Pitbulls (ABA); Miami Morays, Palm Beach Phantoms and Florida Frenzy (all of the National Indoor Football League); Miami Diamantes (baseball); and others too numerous to count…

2 VENUES BUILT: UM opened BankUnited Center in 2003; FIU opened its new football stadium in 2008.

2 TORN DOWN: Both the Orange Bowl and Miami Arena came down in 2008.

4 TEAMS STARTED (and still exist in some form): Miami FC (soccer), Miami Caliente (Lingerie Football League); Miami Fury and Palm Beach Punishers of the Independent Women’s Football League.

NAME CHANGES get their own section: In 2001, Sports & Sponsorships President Scott Becher was more prophetic than he might have imagined when he told me this for a story about the golf tournament at Doral changing its name to Genuity:

"You're going to start to see names change for a second and a third time," Becher said. "I think by and large, fans get it, but from the sponsor's standpoint, it's like buying a used car. The car is never going to smell like new. The value of the sponsorship is diminished when you have to untrain fans to think of it as one name and reteach them a new name."

3 (Three-way tie) – Dolphins’ home stadium: Started the decade as Pro Player, then Dolphins Stadium, followed by Dolphin (no s) Stadium, and Land Shark Stadium. It’s set to become Dolphin Stadium again in January.

-- Key Biscayne tennis tournament: Lipton became Ericsson Open then Nasdaq-100 Open. Now it’s Sony Ericsson Open.

-- Golf tournament at Doral: Doral Ryder Open became Genuity Championship, then Ford Championship, and now it’s CA Championship.

2 (two-way tie) – Panthers home arena: National Car Rental Center became Office Depot Center and is now BankAtlantic Center.
--
FIU’s basketball arena: Golden Panther Arena started the decade as Golden Panther Arena, became Pharmed and is now U.S. Century Bank.

1 ZILLION Marlins ballpark plans: But the ballpark is under construction and scheduled to open in 2012.

Categories: AmericanAirlines Arena (35), BankAtlantic Center (30), Dolphin Stadium (31), FAU (6), FIU (4), Florida Marlins (193), Florida Panthers (108), Golf (12), Land Shark Stadium (44), Miami Dolphins (186), Miami Heat (174), Miami Hurricanes (32), Minor League (6), Orange Bowl (45), Soccer (15), Sponsorship (101), Sports Team Owners (49), Spring Training (11), Tennis (8), WNBA (6)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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