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Catching up on Tiger, Super Bowl ads, Friday links etc…


Sorry for the delay in catching up on news since vacation, but well, it’s been another busy week. And in case you didn’t know, the Super Bowl will be here in 58 days… but who’s counting?

Some thoughts and links:

+ Starting with Super Bowl, CBS says it’s 90 percent sold out of advertising spots for the Feb. 7 big game and ads are hitting $3 million. More from the LA Times here.

+ Baseball teams switching to healthier food, care of the Wall Street Journal here.

+ Olympic merchandise fun… got to read a story from the Vancouver Sun that starts: "Faster, stronger, higher — but not that high." Here.

+ Tiger and more Tiger: Plenty of fallout from the ongoing Woods crash/sexcapades story. Sponsors ponder their deals with the world infamous golfer. Gatorade says its decision to drop Gatorade Tiger unrelated to recent events.

+ Gotta love that sales of John Gribbin’s book Get a Grip on Physics, which was found in Woods’ wrecked car have skyrocketed. Here.

You can file this in the bulging "people with too much time on their hands" category, but there’s something catchy about Woods’ voicemail message Slow Jam Remix.

Bill Plaschke’s sportsman of the year award goes to “Sleaze.” Read his nicely-done column on the issue in the LA Times that includes gems like this: "Strong work, Sleaze. You made us forget about that awful beauty of baseball and focus on how the philandering third baseman got to second base. You made us ignore the sappy serenity of golf to watch the hound-dog champion play through his protesting wife to drive over water and into a tree."

Plaschke says our appetite for these kinds of stories seems insatiable, but the Poughkeepsie Journal reports on a Marist Poll that says more people think Woods should deal with the events privately and most don’t think the news will impact decisions about buying Woods-endorsed products.

+ City of Miami delays issuing bonds for parking lots at Florida Marlins ballpark: Bloomberg and The Miami Herald fill you in on this one here and here.

+ And speaking of the Marlins, as we know, team President David Samson is a man of many talents. He’s added playwright to the list. Penning a one-act play that is included in this Sunday’s soldout Miami Stories show at the New Theatre in Coral Gables. Samson is also to act in his own play. Read more here.

And don’t forget to follow me on Twitter: @sarahtalalay

Categories: Advertising (79), Endorsements (20), Florida Marlins (193), NFL (178), Sponsorship (101), Super Bowl (53), Television (35)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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