The Business & Pleasure of Sports

<< Previous entry: Former UM star Andre Johnson - budding endorser?

>> Next entry: Orange Bowl gifts; Super Bowl ticket prices; RIP TWT Sports

College sports haves and have-nots

chart-1.jpgUniversity of Florida athletics generate more revenue than any other college sports program in the state. By far.

It’s certainly helped that the Gators have won four national championships – two each in football and men’s basketball – in the past four years. Read my story that ran today about the seven Florida schools with football programs.

Florida does so well that Forbes has it ranked 6th in its list of most valuable college football teams. No. 2 Texas is 1, followed by Notre Dame, Penn State, Nebraska and No. 1 Alabama, which plays Texas for the national championship on Jan. 7. Check out Forbes’ top 20 most valuable college football programs here.

Texas also ranks first in royalty revenues it generates from selling licensed merchandise, according to rankings by the Collegiate Licensing Co. CLC handles licensing for some 200 colleges, conferences and bowl games, but not every school uses the company’s services. So the top 10 royalty generators last year that follow, for example, do not include Ohio State:

1. Texas
2. UF
3. Georgia
4. LSU
5. Alabama
6. North Carolina
7. Michigan
8. Penn State
9. Notre Dame
10. Oklahoma

At the other end of the spectrum is FAU, which started its football program nine years ago. Last year, the school's football program cost $4.5 million to operate, but brought in only $2.7 million in revenue. The school raised $8 million in student fees for athletics to help cover expenses.

Here’s a comparison of some UF and FAU expenses and revenues in 2008, according to documents filed with the NCAA:


Expenses: $19 million
Revenues: $66.3 million
Ticket sales: $17.3 million

Expenses: $98.8 million
Revenues: $106.6 million
Ticket sales: $21.1 million
Student fees: $2.6 million
Sales of programs, concessions, parking: $4 million
Royalites, licensing, advertising, sponsorship: $10.2 million
Coaching salaries: $13.6 million
Broadcast TV, Radio, Internet rights: $3.9 million


Expenses: $4.5 million
Revenues: $2.7 million
Ticket sales: $618,362

Expenses: $16.3 million
Revenues: $16.6 million
Ticket sales: $703,809
Student fees: $8 million
Sales of programs, concessions, parking: $88,324
Royalties, licensing, advertising, sponsorship: $403,914
Coaching salaries: $3 million

Categories: FAU (6), FIU (4), Miami Hurricanes (32), NCAA (38), UF (18)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!