The Business & Pleasure of Sports

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Former UM star Andre Johnson - budding endorser?

Houston Texans and former Miami Hurricanes wide receiver Andre Johnson isn’t known for his sparkling personality. He even pokes fun at his lack of loquaciousness in a 2007 ad for the NFL’s fantasy football game – saying “Actions speak louder than words, so I don’t do a lot of talking…”

But some wonder why the star player, who is among the NFL’s top receivers and whose Texans face the Miami Dolphins on Sunday at Land Shark Stadium, hasn’t gotten the attention of advertisers. In his only ad thus far – a Dick’s Sporting Goods spot that broke this fall – Johnson’s a tad stiff and looks like he’s reading cue cards, but the spot is well-done and amusing. He’s showing off Nike vapor trail gloves and how they can help you catch anything. “It’s ridiculous,” he says with a grin. See the spot below.

“It was my first time doing something like that so I didn’t really know how to go about doing it. The guy who was directing everything did a great job with helping me and telling me how to say things, the expressions and things like that,” Johnson told reporters Wednesday. “It was actually a lot of fun when I got the hang of it, my lines memorized and everything.”

Johnson said he hopes his star turn will lead to more deals.

“Hopefully that commercial has opened up something for me,” he said.

Categories: Advertising (79), Endorsements (20), Miami Dolphins (186), Miami Hurricanes (32), NFL (178)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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