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Miami Heat and NBA teams unveil player shooting shirts on Christmas Day


Wadeshootingshirt1.jpgAnother Christmas Day, another merchandising opportunity for the NBA.

With another slate of five Christmas Day games, NBA players, including the Miami Heat, will get a lot of exposure on Friday. That’s when the NBA will officially unveil new shooting shirts bearing players’ names.

When the Heat faces the Knicks at Madison Square Garden at noon on Friday, they’ll be sporting the new shooting shirts. So will the rest of the players performing on Christmas Day. The other teams will unveil theirs over the weekend during their first games after Christmas. They’re actually already for sale at NBAStore.com, JCPenney and Dick’s Sporting Goods. They’re $59.99 for adults, $49.99 for kids at NBAStore.com.

There’s a charity component to the holiday, too. Spalding has created a “snowflake” basketball that each team’s players will autograph that will be auctioned off starting Friday to benefit NBA Cares partners. Local kids at the five games will receive basketballs – without autographs – as part of a gift exchange.

And in New York, the court will look festive as well with the Heat wearing their red uniforms and the Knicks their green St. Patrick’s Day ones.

Categories: Apparel (55), Miami Heat (174), NBA (139)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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