Another Christmas Day, another merchandising opportunity for the NBA.
With another slate of five Christmas Day games, NBA players, including the Miami Heat, will get a lot of exposure on Friday. That’s when the NBA will officially unveil new shooting shirts bearing players’ names.
When the Heat faces the Knicks at Madison Square Garden at noon on Friday, they’ll be sporting the new shooting shirts. So will the rest of the players performing on Christmas Day. The other teams will unveil theirs over the weekend during their first games after Christmas. They’re actually already for sale at NBAStore.com, JCPenney and Dick’s Sporting Goods. They’re $59.99 for adults, $49.99 for kids at NBAStore.com.
There’s a charity component to the holiday, too. Spalding has created a “snowflake” basketball that each team’s players will autograph that will be auctioned off starting Friday to benefit NBA Cares partners. Local kids at the five games will receive basketballs – without autographs – as part of a gift exchange.
And in New York, the court will look festive as well with the Heat wearing their red uniforms and the Knicks their green St. Patrick’s Day ones.