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New D Wade T-Mobile ad and All Wade (almost) All the Time

Dwade1.jpgThe latest installment in T-Mobile’s advertising campaign featuring Miami Heat guard Dwyane Wade and Charles Barkley breaks tonight during TNT’s T-Mobile (natch) Halftime show during the Heat-Orlando Magic game.

This one focuses on T-Mobile’s myTouch 3G – well, Wade’s anyway. And there’s still plenty of playful repartee between Wade and Barkley. Watch the video below.

Another T-Mobile ad featuring Barkley and Magic center Dwight Howard (who have both appeared in a previous T-Mobile ad with Wade) debuts on ABC during the Magic-Boston Celtics game on Christmas Day.

And if you can’t get enough Wade, No. 3 will be the first athlete featured in the new “Ustream All Access” online show this Saturday. Starting about 2:15 p.m., you can log on and watch Wade’s day as he begins his “3 Under the Tree,” charity efforts joining children for a holiday event. He’ll also show off his shoe collection during the day. Visit to watch. Ustream All Access launched earlier this month with a visit with and another with Snoop Dogg.

The New York Times reports today on how Wade’s sponsors have stuck by him even as he’s weathered an ugly divorce.

Categories: Advertising (79), Miami Heat (174), NBA (139), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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