The Business & Pleasure of Sports

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Deerfield company's protein bars fuel teams in national championship game

When No. 1 Alabama and No. 2 Texas face off in tonight’s BCS National Championship in the Rose Bowl, Daniel Schapiro and Nathan Feldman will be watching with interest in both teams.

After all, Schapiro’s and Feldman’s EB Performance LLC of Deerfield Beach, which makes bite size protein cookies and bars, has supplied their PB & Whey Protein Bites to Alabama and Texas for the past two years.

“We hope it’s a great game and ends in a tie,” Feldman said with a chuckle. “We’re going to be watching with one side of our bodies dressed in the Crimson Tide of Alabama and the other side in the burnt orange of the Texas Longhorns.”

The workout buddies formed their company after not being able to find a tasty protein bar. Read my colleague Cindy Kent’s March 2008 small business profile about the company here.

EB’s peanut butter snack bar was also used by the LSU baseball and North Carolina men’s basketball teams, both of which won championships last year. Other colleges using EB’s snacks include Florida, FAU, Michigan, Nebraska, and Auburn.

Categories: FAU (6), NCAA (38), UF (18)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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