The Business & Pleasure of Sports

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Jay Z performs at his namesake arena

JayZ1.jpgIn yet another twist in the ever-evolving business of naming rights, BankAtlantic Center gave its marquee over to Jay-Z on Saturday for the soldout concert to kick off the rapper’s BP3 Tour.

The marquees, LED boards, and website all reflected the change to Jay-Z Center for 24 hours.

Of course, since no one was paying, we didn’t get any advance notice, either.

Categories: BankAtlantic Center (30)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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