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Miami Heat freezing season ticket prices, holding scavenger hunt for prizes

The Miami Heat is freezing prices for returning season ticket holders, who renew for the 2010-11 season by March 19, and including credits for food, beverage and tickets and merchandise discounts.

The team is trying to make it even easier for loyal fans to save money and stretch out payments. Renewing fans can pay in seven interest-free monthly installments, but they can stretch that to 10 payments – and get a limited edition Dwyane Wade bobblehead – if they pay by March 5.

“While we are seeing light at the end of this tunnel of economic recession, we recognize our fans are still struggling,” Heat President of Business Operations Eric Woolworth said in a statement.

The team is also adding credits for food and beverages and tickets and merchandise discounts. The longer you’ve been a season ticket holder, the larger your credits. For example, “Rookies” – fans who have been season ticket holders for one to four years receive $50 in food and beverage credits; $250 in ticket credits, which are for select games determined by the Heat; and a 10 percent discount at the Miami Hoops Gear store. That rises to $100 in food and beverage credits and $500 for tickets, along with the 10 percent merchandise discount for “Veterans” who’ve been with the team five to 10 years. “Legends” – season ticket holders for 20 or more years, get $200 in food and beverage credits, $1,000 in ticket credits and 15 percent off merchandise.

In addition, Veterans, “All-Stars” (11 to 19 years), and Legends will have their names displayed on the My Heat House Wall of Recognition outside section 115 at AmericanAirlines Arena.

Meanwhile, the team is also offering up prizes, such as free Carnival cruises and American Airlines tickets, in a Heat Renewal Booklet Scavenger Hunt. During each home game between tonight’s (Feb. 23) and March 18, clues will be given out on HeaTV and on the My Heat Season Tickets website that relate to items in the renewal booklet. Fans write the answers in their booklets and submit them at the end of the renewal period for a chance to win prizes. More information at

Categories: Miami Heat (174), NBA (139), Promotions (120), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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