The Business & Pleasure of Sports

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NFLPA campaign: Players are more than just their numbers

players1.jpgRecent visitors to South Florida arriving at Miami International Airport have been greeted by larger than life posters featuring NFL Players sharing tidbits about their lives off the field.

The banners, which cover the columns at baggage claim include Minnesota Vikings defensive end Jared Allen sharing this wisdom: “The mullet isn’t just a hairdo, it’s a lifestyle.” And New Orleans Saints safety Darren Sharper saying “I’m a jokester. I like to keep people laughing.”

The idea is to show players out of uniform, living every day lives. The banners, which went up on Jan. 15 in time for last Sunday's Pro Bowl and this Sunday's Super Bowl, will be up through Feb. 15. They are part of a multi-platform campaign in collaboration with mobile marketing company, Mogreet Inc., to show the players as more than their jobs on the field or as the campaign states “as normal guys with a great job.”

Other players featured include New York Jets quarterback Mark Sanchez and Green Bay Packers linebacker A.J. Hawk. Visit to learn more about the players, watch videos, check out photos and even email player postcards to friends.

Fans who text “NFLPA” to 21534 will get a video sent to their phones and an entry to win a trip to the 2010 NFL Players Rookie Premiere in Los Angeles. You can also enter the sweepstakes here. Those who enter the sweepstakes can also receive a gift from the Players Association.

Categories: Advertising (79), NFL (178), Promotions (120), Super Bowl (53)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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