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Florida Panthers and JetBlue to unveil tailfin Tuesday


jetblue2.jpgIt’s a little later than anticipated, but the JetBlue tailfin that’s part of the airline’s partnership with the Panthers and BankAtlantic Center is scheduled to be unveiled on the arena’s plaza Tuesday prior to the Cats-Washington Capitals game.

The partnership, announced in November, includes joint marketing promotions and advertising through 2011. Among the promotions are “TrueBlue Nights” at the arena, when fans have a chance to win free tickets to a Panthers game by wearing blue or signing up to become TrueBlue members during Tuesday’s game.

The 22.5-foot high, 26-foot wide tailfin will be unveiled at a ceremony at 5 p.m. on the “JetBlue Tarmac” on the arena’s front plaza. Panthers and JetBlue Airways officials expect the tailfin to serve as an iconic meeting place for hockey fans and concertgoers.

“We look forward to becoming part of the experience for fans and customers at the BankAtlantic Center, and supporting the Fort Lauderdale community, one of JetBlue’s strongest cities and growing,” Marty St. George, JetBlue’s senior vice president of marketing and commercial strategy, said in a statement.

Categories: BankAtlantic Center (30), Florida Panthers (108), Promotions (120), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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