It’s a little later than anticipated, but the JetBlue tailfin that’s part of the airline’s partnership with the Panthers and BankAtlantic Center is scheduled to be unveiled on the arena’s plaza Tuesday prior to the Cats-Washington Capitals game.
The partnership, announced in November, includes joint marketing promotions and advertising through 2011. Among the promotions are “TrueBlue Nights” at the arena, when fans have a chance to win free tickets to a Panthers game by wearing blue or signing up to become TrueBlue members during Tuesday’s game.
The 22.5-foot high, 26-foot wide tailfin will be unveiled at a ceremony at 5 p.m. on the “JetBlue Tarmac” on the arena’s front plaza. Panthers and JetBlue Airways officials expect the tailfin to serve as an iconic meeting place for hockey fans and concertgoers.
“We look forward to becoming part of the experience for fans and customers at the BankAtlantic Center, and supporting the Fort Lauderdale community, one of JetBlue’s strongest cities and growing,” Marty St. George, JetBlue’s senior vice president of marketing and commercial strategy, said in a statement.