The Business & Pleasure of Sports



<< Previous entry: New York-area Super Bowl in 2014? South Florida not conceding

>> Next entry: Player Appearance: Meet Udonis Haslem

High schoolers who support legal drinking age can win scholarship, NFL player school visit


The Wine & Spirits Wholesalers of America, the NFL Players Association and Discovery Education have launched a program to encourage high school students to abide by the legal drinking age of 21 -- and get rewarded for it.

The venture, called “It’s 21. Just Pass,” includes a quiz testing students’ knowledge of drinking laws and consequences of underage drinking. Entrants are eligible to win a $5,000 scholarship. The school that submits the most entries, wins the school prize of a visit by an NFL player. Students ages 13 to 19 are eligible and can submit one entry per day during the sweepstakes period, which ends April 15.

There’s also a video contest, in which students can enter original videos of up to two minutes that reinforce the legal drinking age message for a chance to win two tickets to an NFL game.

“By partnering with the NFLPA and Discovery Education, we’ve leveraged high-profile sports personalities and a very credible educational resource to help us develop an innovative campaign that demonstrates our ongoing commitment to become an industry leader in social responsibility,” Wine & Spirits Wholesalers of America President and CEO Craig Wolf said in a statement.

Added George Atallah, NFL Players Association Director of External Affairs: “The NFLPA proudly supports all of its players in their community service endeavors. Ventures like ‘It’s 21. Just Pass’ give these player role models an invaluable platform to spread a positive message.”

For rules, to enter and more information, visit its21justpass.com.

Categories: NFL (178), Promotions (120), Tickets (126)


Leave a Reply

COMMENT BOARD GUIDELINES:

You share in the SunSentinel.com community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.


Advertisement
About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me


Search this blog
Get text alerts on your phone


Send me the following alerts:

STORM - Weather Alerts
NEWS - Breaking News Alerts
LOTTO - Lottery Numbers
SPORTS - Breaking Sports News
BIZ - Business news headlines
ENT - Entertainment news headlines
DEALS - Free offers and money saving deals


You can also sign up for by texting any of the above keywords to 23539. Standard messaging and data rates apply.
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!