The Wine & Spirits Wholesalers of America, the NFL Players Association and Discovery Education have launched a program to encourage high school students to abide by the legal drinking age of 21 -- and get rewarded for it.
The venture, called “It’s 21. Just Pass,” includes a quiz testing students’ knowledge of drinking laws and consequences of underage drinking. Entrants are eligible to win a $5,000 scholarship. The school that submits the most entries, wins the school prize of a visit by an NFL player. Students ages 13 to 19 are eligible and can submit one entry per day during the sweepstakes period, which ends April 15.
There’s also a video contest, in which students can enter original videos of up to two minutes that reinforce the legal drinking age message for a chance to win two tickets to an NFL game.
“By partnering with the NFLPA and Discovery Education, we’ve leveraged high-profile sports personalities and a very credible educational resource to help us develop an innovative campaign that demonstrates our ongoing commitment to become an industry leader in social responsibility,” Wine & Spirits Wholesalers of America President and CEO Craig Wolf said in a statement.
Added George Atallah, NFL Players Association Director of External Affairs: “The NFLPA proudly supports all of its players in their community service endeavors. Ventures like ‘It’s 21. Just Pass’ give these player role models an invaluable platform to spread a positive message.”
For rules, to enter and more information, visit its21justpass.com.