Fort Walton Beach-based Edwin Watts Golf announced this week it is partnering with Sears and opening a dozen “store within a store” locations across the country, including one at the Sears in Pembroke Pines.
The partnership allows Edwin Watts to expand its reach to more customers through a national retailer both in store and online. The Edwin Watts sections of the stores are expected to be 2,700- to 3,000-square feet and be modeled on the company’s free-standing stores. They will be staffed by Edwin Watts Golf associates and will feature a variety of brands of equipment and apparel, including Callaway, TaylorMade, Titleist and FootJoy.
“We chose to partner with Sears based on our strategic need for a mall-based retailer with a national footprint, as well as affiliations with leading brands such as Craftsman Tools and Nordic Track, which strongly align with the golfer demographic,” Edwin Watts Golf Shops CEO John Watson said in a statement.
The first Edwin Watts Golf within a Sears is scheduled to open May 31 at the Murray, Utah Sears. The Pembroke Pines location is expected to open in mid- to late July.
“We believe they are the perfect complementary retailer to our expansive sporting goods business and we look forward to seeing them surprise and delight customers with their first-class array of products and customer service,” Jeff Stollenwerck, Sears Holdings president of real estate, said in a statement.