The Business & Pleasure of Sports

<< Previous entry: Tim Tebow-mania inspires PR “flash mob” in Jacksonville

>> Next entry: Miami Dolphins fans burning up NFL draft war rooms

Miami Heat giving out playoff gear kits, holding first twHEATup

blacktee.jpgIn Miami Heat fashion, the team wants to make sure fans are not only appropriately attired and excited for the 2010 Back is Black playoffs, but also keeping up with these social media-centric times.

This afternoon, the team is giving away “Black is Back 2010 Playoffs Kits” containing a Black is Back T-shirt and clacker, team poster and Dwyane Wade “This is My House” placard, to fans who stop by Miccosukee Resort & Gaming between 3 and 7 p.m. The Xtreme Team and Burnie will also be in attendance. Tim Hardaway is scheduled to sign autographs and pose for photos between 4 and 6 p.m., when the 2006 Larry O’Brien championship will also be on display. Miccosukee Resort & Gaming is at 500 Southwest 177th Ave., Miami.

Tomorrow, the “Heat Experience” visits Lincoln Road Mall on South Beach from 6 to 7 p.m. for festivities that include a playoff parade and ticket and prize giveaways.

And during Friday’s first 2010 Heat home playoff game against the Boston Celtics, the team is holding its first-ever Twitter gathering with a nifty name – twHEATup. For $50, you can sit in a special twHEATup section at AmericanAirlines Arena for the 7 p.m. game and will be treated to a halftime meet-and-greet with the Heat dancers and a postgame meet-and-greet with Hardaway. The seats are in section 307 and the $50 price represents a discount of $8 to $20 off the regular individual ticket price. Check out more information here.

Meanwhile, the team just changed its Twitter handle from @MHEAT to @MiamiHEAT.

And don’t forget to follow me @sarahtalalay

Categories: AmericanAirlines Arena (35), Miami Heat (174), NBA (139), Promotions (120), Tickets (126)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!