The AVP Tour hasn’t had a pro tour stop on Fort Lauderdale Beach since 2006. The beach volleyball tour returns this weekend with a new look and title sponsor. Oh, and gold medalist Misty May-Treanor, who missed last season because of an injury suffered training for Dancing With the Stars.
Nivea, the world’s largest skin care brand, signed a five-year deal with the tour, last month. The deal makes Nivea the exclusive skin and personal care product of the tour and turns the tour's dominant color from yellow (for Crocs, which was the tour's previous title sponsor) to blue.
The 12-stop tour starts Friday through Sunday at the AVP Nivea Tour Gatorade Fort Lauderdale Open. May-Treanor (wife of former Marlins and current Texas Rangers catcher Matt Treanor) returns to the tour with a new partner, Nicole Branagh, since her usual partner Kerri Walsh is pregnant with her second child.
Nivea is using the tour - where plenty of skin is exposed -- to promote its Happiness line of products, including the Happy Sensation Body Lotion and Touch of Happiness Body Wash.
"Through our partnership with the AVP, Nivea will have a unique opportunity to spread happiness to the U.S., from coast to coast and across the country where beach volleyball fans will gather to enjoy happy days of sand, outdoor, fun and play," Nicolas Maurer, vice president of marketing for Nivea manufacturer Beiersdorf, said in a statement.
ESPN2 is to televise the women's final at 5:30 p.m. Sunday. For more information, visit avp.com.