What better way to connect with your fan base, reach potential new fans and forge new networks in the hyper social media age?
The San Francisco Giants may have hit on the answer. The team is hosting a Tweetup at its April 30 game against the Colorado Rockies. And it isn’t just an excuse to offer a special ticket price and hope for the best.
For $20, you get a View Reserved or Bleacher Section seat and a pregame mixer and a panel discussion with social media experts, including Twitter co-founder Biz Stone (Twitter is based in San Francisco) and Giants pitcher Jeremy Affeldt, who is on Twitter, natch. The first 1,000 fans get an @sfgiants T-shirt that says “Follow Us” on the back. And $2 of each ticket goes to Room To Read, an organization that promotes literacy in developing countries by establishing libraries.
The Tweetup fits into the Giants’ roster of special theme nights, said Bryan Srabian, the team’s social media/marketing specialist.
“Our heritage nights are a perfect example, reaching a new audience. Social Media is obviously very big in the San Francisco Area, and we are really stepping up our efforts this year in that area,” Srabian said. “ With that being said, more of our fans are using Twitter and Facebook and thought this would be a great event to bring together Twitter and Giants Baseball.”
NBA teams have adopted the concept. The Phoenix Suns have held at least two. The Milwaukee Bucks are hosting one Saturday, and tickets include a #FearTheDeer T-shirt. The New York Knicks held a Tweetup in February: $40 included a ticket and T-shirt, panel discussion, early entry for pregame and a postgame event.
If all goes well in San Francisco, Srabian said, the Giants could host another Tweetup soon.
“We really hope to take social media to a new level, engaging our fans, creating new fans, and learn from our fans as well, as social media is a two-way conversation,” Srabian said.
Don't forget to follow me, on Twitter, too: @sarahtalalay Who knows, maybe our local teams will be inviting us to a Tweetup, too.