The Business & Pleasure of Sports



<< Previous entry: From spring training to… water park?

>> Next entry: It is official: Tim Tebow NCAA Football 11 cover athlete

San Francisco Giants to host innovative Tweetup


What better way to connect with your fan base, reach potential new fans and forge new networks in the hyper social media age?

The San Francisco Giants may have hit on the answer. The team is hosting a Tweetup at its April 30 game against the Colorado Rockies. And it isn’t just an excuse to offer a special ticket price and hope for the best.

For $20, you get a View Reserved or Bleacher Section seat and a pregame mixer and a panel discussion with social media experts, including Twitter co-founder Biz Stone (Twitter is based in San Francisco) and Giants pitcher Jeremy Affeldt, who is on Twitter, natch. The first 1,000 fans get an @sfgiants T-shirt that says “Follow Us” on the back. And $2 of each ticket goes to Room To Read, an organization that promotes literacy in developing countries by establishing libraries.

The Tweetup fits into the Giants’ roster of special theme nights, said Bryan Srabian, the team’s social media/marketing specialist.

“Our heritage nights are a perfect example, reaching a new audience. Social Media is obviously very big in the San Francisco Area, and we are really stepping up our efforts this year in that area,” Srabian said. “ With that being said, more of our fans are using Twitter and Facebook and thought this would be a great event to bring together Twitter and Giants Baseball.”

NBA teams have adopted the concept. The Phoenix Suns have held at least two. The Milwaukee Bucks are hosting one Saturday, and tickets include a #FearTheDeer T-shirt. The New York Knicks held a Tweetup in February: $40 included a ticket and T-shirt, panel discussion, early entry for pregame and a postgame event.

If all goes well in San Francisco, Srabian said, the Giants could host another Tweetup soon.

“We really hope to take social media to a new level, engaging our fans, creating new fans, and learn from our fans as well, as social media is a two-way conversation,” Srabian said.

Don't forget to follow me, on Twitter, too: @sarahtalalay Who knows, maybe our local teams will be inviting us to a Tweetup, too.

Categories: MLB (110), NBA (139), Promotions (120), Tickets (126)


Leave a Reply

COMMENT BOARD GUIDELINES:

You share in the SunSentinel.com community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.


Advertisement
About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me


Search this blog
Get text alerts on your phone


Send me the following alerts:

STORM - Weather Alerts
NEWS - Breaking News Alerts
LOTTO - Lottery Numbers
SPORTS - Breaking Sports News
BIZ - Business news headlines
ENT - Entertainment news headlines
DEALS - Free offers and money saving deals


You can also sign up for by texting any of the above keywords to 23539. Standard messaging and data rates apply.
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!