Tony Stewart Memorial Day promotion supports military families
In honor of Memorial Day, NASCAR Sprint Cup driver Tony Stewart and co-primary sponsor Office Depot along with Lexmark International are helping military families keep in touch with their loved ones who are on duty.
Buy a Lexmark printer at an Office Depot store or online at officedepot.com between this Sunday and June 5 and Office Depot and Lexmark will donate a new Lexmark printer to Operation Homefront, a non-profit organization that aids military families. Boca Raton-based Office Depot and Lexmark hope to donate more than 4,000 printers, which typically start at $199.99.
To promote the partnership, Stewart’s No. 14 Office Depot/Old Spice Chevrolet will sport a rear TV panel at Sunday’s Coca-Cola 600 at Charlotte Motor Speedway with the Office Depot, Lexmark and Operation Homefront logos and the message “Buy A Printer, Support Military Families.”
“For any NASCAR fan who needs a new printer, now is the time to visit your local Office Depot store. Your purchase of a Lexmark printer will directly benefit a military family, and that is a great gift,” Stewart said in a statement.
The companies have also included a social media component, encouraging fans to support individual members of the military by sending them messages via Twitter with the #OperationShoutOut hashtag. Tweets sent through June 5 make the messengers eligible to win one of 10 Lexmark printers.
Meanwhile, a separate Stewart promotion in which Miami-based Burger King invited fans to place their autographs on Stewart’s Chevrolet at the Coke Zero 400 on July 3 at Daytona International Speedway, was so popular that within 48 hours nearly 25,000 fans signed up. The plan for the “BK Sign & Race” promotion is to try to include more than 18,000 names on Stewart’s car.POSTED IN: Auto Racing (42), Sponsorship (101)