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Florida Panthers trying to generate revenue, excitement for NHL draft


panthers4thlogo1.jpgAs full regular season team sponsorships are becoming more common, so, too, are off-season ones. Last fall, the Miami Heat unveiled its 2009-10 season was being sponsored by travel insurer Assist-Card.

This off-season, of course, the Heat is focusing on what it’s calling the “Heat Summer of 2010,” when we’re waiting for news of superstar guard Dwyane Wade’s future and the roster re-vamp.

Up the road in Sunrise, the Florida Panthers, however, are getting an assist from Lexus. The luxury auto maker is sponsoring the team’s summer under what the team is calling “Florida Panthers 4th Period Driven by Lexus.”

There’s a special 4th Period logo that’s going on all news announcements, advertisements, and promotions this summer.

“We are thrilled to announce longstanding partners Lexus as the first presenting sponsor of the Florida Panthers offseason,” Panthers President Michael Yormark said in a statement.

It’s Yormark’s twin brother, New Jersey Nets CEO Brett Yormark, who in 2007 introduced basketball’s first offseason sponsor, signing up Wrigley to help underwrite the team’s summer activities.

Among the first summer activities is the team’s “You Make the Pick” Promotion – in partnership with JetBlue -- in which fans are being invited to enter a contest to win trips to the NHL Draft in Los Angeles on June 25. The idea is to have fans choose who they think should be selected by the Panthers in the third spot in the draft.

While all fans are eligible to participate in the online contest, only fans who become season ticket holders by May 31 can win one of the grand prizes, which are the trips to the draft that include meetings with team officials and the prospect chosen in the third spot. Other prizes include trips to LA and autographed merchandise.

“We want Panthers fans and the South Florida community to feel excited and involved in the process leading up to our first pick in the 2010 NHL Entry Draft,” Yormark said in a statement.

To learn more and enter, visit floridapanthers.com.

Categories: Florida Panthers (108), Miami Heat (174), NBA (139), NHL (56), Promotions (120), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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