Almost all of the Jacksonville Jaguars’ home games were blacked out on television last season because they didn’t sell out. At 7-9, the team didn’t make the playoffs.
Perhaps that’s why the team did something unusual: it invited season ticket holders to two fan forums – one with GM Gene Smith before the draft and a second post-draft with Coach Jack Del Rio.
Season ticket holders were told they’d receive a call at a certain time and they could choose to listen in on the conference calls – and ask questions – and they were also given a phone number to call in.
“These were part of our efforts this offseason to strengthen the connection with our fans and reach out to season ticket holders,” team spokesman Dan Edwards said in an email.
Edwards said about 9,700 fans total participated in the two calls and another roughly 3,200 followed the second forum on a webcast on the team’s website. Read about this week's call here.
That’s a pretty bold move, especially given how secretive some teams can be and how much criticism there was of some of the team’s draft picks.