Miami Heat guard Dwyane Wade is looking for some love.
No, not that. Love for Project Medishare, a non-profit organization raising money for medical assistance in earthquake-ravaged Haiti. It’s an organization Wade is supporting as part of the NBA and State Farm’s NBA Cares Charity Challenge. Wade and former Heat star Alonzo Mourning, who is now the team’s vice president of player programs, formed the “Athletes Relief Fund for Haiti” through which they raised $1 million from professional athletes.
The challenge is a contest pitting four players and charities they are supporting. Fans are asked to vote for their favorite pairing – the one with the most votes will get $10,000 for that charity. The other three charities will get $5,000 each. The other players and charities are: the Denver Nuggets Carmelo Anthony and the Special Olympics; the Los Angeles Lakers Pau Gasol and UNICEF; and the Phoenix Suns Steve Nash and Educare, an organization of schools for at-risk newborns to 5-year-olds.
Fans have until 11:59 p.m. Sunday to view videos of the players discussing their charities and vote for their favorite. Fans can view the videos and vote on the league’s Facebook page at facebook.com/nba.
The contest provides an opportunity for the league to tap into its vast and growing social networks. The league has more than 2 million fans on its Facebook page and more than 1.8 million followers on Twitter at @NBA.
Wade’s is here: