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NBA charitable arm using social media to support D Wade and other player-backed charities

Miami Heat guard Dwyane Wade is looking for some love.

No, not that. Love for Project Medishare, a non-profit organization raising money for medical assistance in earthquake-ravaged Haiti. It’s an organization Wade is supporting as part of the NBA and State Farm’s NBA Cares Charity Challenge. Wade and former Heat star Alonzo Mourning, who is now the team’s vice president of player programs, formed the “Athletes Relief Fund for Haiti” through which they raised $1 million from professional athletes.

The challenge is a contest pitting four players and charities they are supporting. Fans are asked to vote for their favorite pairing – the one with the most votes will get $10,000 for that charity. The other three charities will get $5,000 each. The other players and charities are: the Denver Nuggets Carmelo Anthony and the Special Olympics; the Los Angeles Lakers Pau Gasol and UNICEF; and the Phoenix Suns Steve Nash and Educare, an organization of schools for at-risk newborns to 5-year-olds.

Fans have until 11:59 p.m. Sunday to view videos of the players discussing their charities and vote for their favorite. Fans can view the videos and vote on the league’s Facebook page at

The contest provides an opportunity for the league to tap into its vast and growing social networks. The league has more than 2 million fans on its Facebook page and more than 1.8 million followers on Twitter at @NBA.

Watch Nash’s video here; Gasol’s here and Anthony’s here.

Wade’s is here:

Categories: Miami Heat (174), NBA (139)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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