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Tony Stewart Memorial Day promotion supports military families


In honor of Memorial Day, NASCAR Sprint Cup driver Tony Stewart and co-primary sponsor Office Depot along with Lexmark International are helping military families keep in touch with their loved ones who are on duty.

Buy a Lexmark printer at an Office Depot store or online at officedepot.com between this Sunday and June 5 and Office Depot and Lexmark will donate a new Lexmark printer to Operation Homefront, a non-profit organization that aids military families. Boca Raton-based Office Depot and Lexmark hope to donate more than 4,000 printers, which typically start at $199.99.

To promote the partnership, Stewart’s No. 14 Office Depot/Old Spice Chevrolet will sport a rear TV panel at Sunday’s Coca-Cola 600 at Charlotte Motor Speedway with the Office Depot, Lexmark and Operation Homefront logos and the message “Buy A Printer, Support Military Families.”

“For any NASCAR fan who needs a new printer, now is the time to visit your local Office Depot store. Your purchase of a Lexmark printer will directly benefit a military family, and that is a great gift,” Stewart said in a statement.

The companies have also included a social media component, encouraging fans to support individual members of the military by sending them messages via Twitter with the #OperationShoutOut hashtag. Tweets sent through June 5 make the messengers eligible to win one of 10 Lexmark printers.

Meanwhile, a separate Stewart promotion in which Miami-based Burger King invited fans to place their autographs on Stewart’s Chevrolet at the Coke Zero 400 on July 3 at Daytona International Speedway, was so popular that within 48 hours nearly 25,000 fans signed up. The plan for the BK Sign & Race” promotion is to try to include more than 18,000 names on Stewart’s car.

Categories: Auto Racing (42), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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