The Business & Pleasure of Sports

<< Previous entry: More on the economic impact of Super Bowl XLIV

>> Next entry: Miami Heat launches online season ticket system to meet anticipated demand

We Want Wade Week: Let the free agent festivities begin

MWLogo.jpgWith politicians, schoolkids, Miami Heat officials and fanfare, Miami-Dade County was officially renamed “Miami-Wade County” this morning – through July 8 -- in honor of South Florida’s favorite NBA (imminent) free agent, Dwyane Wade.

And so begins “We Want Wade Week” – coinciding with the first week of NBA free agency, which officially begins at 12:01 a.m. Thursday. With the richest free agent class in years and the potential to vastly re-shape a team’s and its city’s fortunes, the Miami Heat has been making sure the community shows Wade some super love.

The We Want Wade campaign was launched last month, complete with website, fan kits with stickers and souvenirs, opportunities for fans to send Wade messages and upload videos. The team hoisted a billboard with just the signature portion of a contract awaiting Wade’s autograph near his Miami home. It gave out We Want Wade T-shirts at the NBA draft party at AmericanAirlines Arena last week.

This week, the campaign goes full force:

The county’s been informally known by Heat fans as “Wade County” for years, but the county’s proclamation at the county government center this morning made it official for this week. The logo is even in the Heat's black and red colors, rather than the usual blue and green.

Wade now appears larger than life -- along with his highlights -- on AmericanAirlines Arena’s MediaMesh marquee overlooking Biscayne Boulevard.

Burnie the Heat mascot plans to live on the ledge of the arena’s main entrance for the week, with his living arrangements on view 24 hours a day online, much like the Jim Carrey movie, The Truman Show.

Staring Friday, Wade highlights will be all over On Saturday from noon to midnight, Sun Sports will replay four of Wade’s most notable games (Heat v. Hornets, playoffs, April 18, 2004; Heat v. Knicks, March 15, 2005; Heat v. Mavericks, Finals, June 13, 2006; Heat v. Bulls, March 9, 2009).

For July 4th on Sunday, the Heat Street Band entertains people around AmericanAirlines Arena. Fans are encouraged to wear Wade gear on Monday. On Tuesday, at 3:33 p.m. – in honor of Wade’s No. 3 jersey – fans are encouraged to write messages on Wade’s Facebook wall – at And on July 7, the team launches a social media scavenger hunt for five oversized No. 3 figurines that will be hidden around South Florida. Finding the figurines gives fans entry into a VIP event at the arena.

Categories: AmericanAirlines Arena (35), Mascots (16), Miami Heat (174), NBA (139)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!