When Dwyane Wade appeared on the Tonight Show on Monday, Jay Leno asked if the Miami Heat guard had any pregame rituals.
Wade, who’d already performed his “kiddie rap,” revealed that his rituals all revolve around his number, 3, which he wears for “the holy trinity.”
“I try to do everything in threes before the game,” Wade said. “I do three pull ups on the rim, trying to work on my physique as well.”
Then he added: “I chew three pieces of gum.”
Naturally, Leno asked whether it had to be a specific kind.
“Big Red,” Wade replied and then made a face to demonstrate the punch the cinnamon gum provides.
“You know you just got a free case,” Leno said.
How about a locker?
“We were ecstatic to hear Dwyane Wade chews Big Red as part of his pre-game ritual, especially since we don’t have a formal relationship with him,” a Wrigley spokesperson told me. “It’s not every day that we learn a superstar like D-Wade chews our gum before every game, so we’ll be sure to thank him with a locker full of Big Red.”
Wrigley does not have an endorsement or sponsorship deal with Wade. It has previously had agreements with the NBA and sponsored the New Jersey Nets’ off-season in 2008.
Wade went on to explain that he drinks three different types of Gatorade before, during and after games to stay hydrated. Wade’s already got a deal with Gatorade.