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Chew on this: D Wade scores with Big Red

When Dwyane Wade appeared on the Tonight Show on Monday, Jay Leno asked if the Miami Heat guard had any pregame rituals.

Wade, who’d already performed his “kiddie rap,” revealed that his rituals all revolve around his number, 3, which he wears for “the holy trinity.”

“I try to do everything in threes before the game,” Wade said. “I do three pull ups on the rim, trying to work on my physique as well.”

Then he added: “I chew three pieces of gum.”

Naturally, Leno asked whether it had to be a specific kind.

“Big Red,” Wade replied and then made a face to demonstrate the punch the cinnamon gum provides.

“You know you just got a free case,” Leno said.

How about a locker?

“We were ecstatic to hear Dwyane Wade chews Big Red as part of his pre-game ritual, especially since we don’t have a formal relationship with him,” a Wrigley spokesperson told me. “It’s not every day that we learn a superstar like D-Wade chews our gum before every game, so we’ll be sure to thank him with a locker full of Big Red.”

Wrigley does not have an endorsement or sponsorship deal with Wade. It has previously had agreements with the NBA and sponsored the New Jersey Nets’ off-season in 2008.

Wade went on to explain that he drinks three different types of Gatorade before, during and after games to stay hydrated. Wade’s already got a deal with Gatorade.

Categories: Endorsements (20), Miami Heat (174), NBA (139), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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