The Business & Pleasure of Sports



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Miami Heat gear and Three Kings jerseys are top sellers


The Miami Heat has been the top-selling team and its Three Kings’ jerseys rank Nos. 1, 2 and 5 for the two weeks since LeBron James and Chris Bosh said they were joining a returning Dwyane Wade on the Heat, according to the NBA.

The league measures sales at the NBA Store and on NBAStore.com. Those figures show James’ new No. 6 Heat jersey as the top seller, followed by Bosh’s new No. 1 Heat jersey. Jersey sales for Kobe Bryant, of the 2010 NBA Champion Los Angeles Lakers, rank third, followed by Amar’e Stoudemire, who signed as a free agent with the New York Knicks. Wade’s jersey rounds out the top 5.

SportsOneSource is reporting that at large sporting goods retailers, the Heat ranks second in jersey sales among NBA teams. Last week, Heat jersey sales represented 15.3 percent of the overall NBA jersey sales market, behind only the Lakers, and representing a 142 percent increase from a year ago. Lakers jersey sales represented 28.26 percent of the market share last week – up 26 percent from last year.

Meanwhile, rather than burning James’ Cleveland Cavaliers jerseys, Ohioans are collecting them and sending them to South Florida homeless shelters.

Categories: Apparel (55), Miami Heat (174), NBA (139)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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