Expecting an uptick in season ticket sales once this summer’s NBA free agents decide where they will be playing, the Heat has officially launched a new online season ticket sales system.
Called Heat SeatPick, the system -- designed by the team’s information technology department -- allows fans to check seat availability in real time and purchase tickets without needing to speak with a sales representative. The system also includes a 3-D seat viewer that shows views from the AmericanAirlines Arena stands.
“In recent years, consumers have become increasingly comfortable with the secure online purchase of big ticket items, so we designed Heat SeatPick with this trend in mind,” Heat President of Business Operations Eric Woolworth said in a statement. “Season tickets are a substantial investment often accompanied by questions about seat locations, sightlines and inventory, and we believe the platform directly and thoroughly addresses these concerns.”
The system can be accessed at Heat.com where it says Heat SeatPick – you choose your price level, number of tickets and the system shows you how many seats are available and where. The 3D viewer shows your view from that section.
Fans have already begun purchasing tickets through the system and Heat officials say sales have picked up since free agent rumors heated up over the weekend. The team has also created this introductory video to explain how the system works – makes me want a cup of diner coffee and a slice of pie: