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Miami Heat launches online season ticket system to meet anticipated demand


Expecting an uptick in season ticket sales once this summer’s NBA free agents decide where they will be playing, the Heat has officially launched a new online season ticket sales system.

Called Heat SeatPick, the system -- designed by the team’s information technology department -- allows fans to check seat availability in real time and purchase tickets without needing to speak with a sales representative. The system also includes a 3-D seat viewer that shows views from the AmericanAirlines Arena stands.

“In recent years, consumers have become increasingly comfortable with the secure online purchase of big ticket items, so we designed Heat SeatPick with this trend in mind,” Heat President of Business Operations Eric Woolworth said in a statement. “Season tickets are a substantial investment often accompanied by questions about seat locations, sightlines and inventory, and we believe the platform directly and thoroughly addresses these concerns.”

The system can be accessed at Heat.com where it says Heat SeatPick – you choose your price level, number of tickets and the system shows you how many seats are available and where. The 3D viewer shows your view from that section.

Fans have already begun purchasing tickets through the system and Heat officials say sales have picked up since free agent rumors heated up over the weekend. The team has also created this introductory video to explain how the system works – makes me want a cup of diner coffee and a slice of pie:

Categories: AmericanAirlines Arena (35), Miami Heat (174), NBA (139), Tickets (126)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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