Tim Tebow to sport Jockey
Jockey International announced today that former Gator and current Denver Broncos quarterback Tim Tebow has signed on as the underwear company’s newest spokesman.
Tebow, shown here in a Jockey Classic T-shirt, will promote several of Jockey’s lines, including the “Staycool” collection that is scheduled to be released in the spring. He’ll also be in the company’s catalog, TV, print and online ads.
"I'm excited to represent the Jockey brand,” Tebow said in a statement. “I've long been a fan and consumer of Jockey and I'm looking forward to a great relationship with such a respectable and innovative company."
Added Jockey Chairman and CEO Debra S. Waller: “Tim is a highly gifted athlete with a positive attitude and an admirable character. We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”
I'm guessing Tebow isn't likely to model -- or pitch -- his Jockeys in quite the same manner as Baltimore Orioles pitcher Jim Palmer did in the late 1970s and early 1980s.
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CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
