Jockey International announced today that former Gator and current Denver Broncos quarterback Tim Tebow has signed on as the underwear company’s newest spokesman.
Tebow, shown here in a Jockey Classic T-shirt, will promote several of Jockey’s lines, including the “Staycool” collection that is scheduled to be released in the spring. He’ll also be in the company’s catalog, TV, print and online ads.
"I'm excited to represent the Jockey brand,” Tebow said in a statement. “I've long been a fan and consumer of Jockey and I'm looking forward to a great relationship with such a respectable and innovative company."
Added Jockey Chairman and CEO Debra S. Waller: “Tim is a highly gifted athlete with a positive attitude and an admirable character. We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”
I'm guessing Tebow isn't likely to model -- or pitch -- his Jockeys in quite the same manner as Baltimore Orioles pitcher Jim Palmer did in the late 1970s and early 1980s.
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