South Florida’s most famous college football game has a new moniker: Discover Orange Bowl.
Discover Financial Services, operator of the Discover card, has reached agreement with the Orange Bowl Committee and ESPN to title sponsor the BCS game for the next four years and five bowl games, including the national championship game in 2013. The contract runs from 2011 through 2014.
“As title sponsor of the Orange Bowl, Discover will be rewarding their card members all year long with exclusive benefits, including ticket offers and unique experiences at the Discover Orange Bowl,” Harit Talwar, president of US.S. Cards for Discover said in a statement. “It’s a great way to show how it pays to Discover.”
After 21 years – the longest reign as title sponsor of a BCS game – FedEx announced earlier this year, it was dropping its Orange Bowl sponsorship.
“Discover’s commitment to the Orange Bowl reinforces the game’s national strength and appeal as one of the premier sporting events in the country,” Orange Bowl Committee CEO Eric Poms said in a statement. “We welcome Discover to South Florida and the home of championship college football and we look forward to a long and mutually beneficial partnership. Our shared passion will leave a lasting impact on our community, while further enriching the 77-year history of the Orange Bowl.”