Playing off new general manager Dale Tallon’s “plan” for his team and borrowing a page from Priceline, the Florida Panthers created “The Perfect Plan” for season ticket sales.
The ticket plan allows fans to pick seats, name a price and learn within 24 hours if their offer has been accepted. The offer, which runs through this week, is available for seats in the lower and upper bowls and club level at BankAtlantic Center. Retail prices range from $60 to $130 per seat per game. Potential buyers could have their offers accepted, be offered another location for that price or work out a different agreement.
So far, the team has sold slightly more than 50 full season ticket equivalents through the “The Perfect Plan” and turned away about 50 others, either because their offers were rejected or an agreement couldn’t be reached, a team spokesman said.
“’The Perfect Plan’ is an unprecedented ticket sales campaign in pro sports and puts the power of negotiation in the hands of our fans,” Panthers President Michael Yormark said in a statement. “Borrowing from the travel industry, for a limited time Panthers fans can name their price and seat location and try to make a deal. And with GM Dale Tallon moving quickly to turn this franchise into a contender, this is a once in a lifetime opportunity for fans to get in now, before it’s too late.”
To make an offer or get more information, visit FloridaPanthers.com or call 954-835-PUCK.
The St. Louis Blues offered a limited time “Name Your Price” promotion in 2008. The deal, in which the Blues were encouraging fans to make “a reasonable offer,” was for select seating areas for full-season tickets, premium or weekend 10-ticket packages or any individual game that October. The team could accept or reject the offer with a Ticketmaster sponsorship covering the difference between the retail and requested price.