The Business & Pleasure of Sports



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Texas has top selling college gear, UF third


Alabama may have won the national championship, but Texas still sells the most gear, Collegiate Licensing Co. reports. For the fifth consecutive year, Texas ranked No. 1 among CLC institutions based on royalties between July 1, 2009 and June 30, 2010.

Alabama ranked 2nd up from 5th in 2009 and bumping the University of Florida -- which held the No. 2 ranking in 2009 -- to No. 3.

In fact, royalties for all the Florida schools in the top 75 dropped between 2009 and 2010, except for the University of Miami, which ranked 27th in both years. FSU dropped to 19th from 16th in 2009; the University of South Florida dropped to 57th from 53rd; and the University of Central Florida fell to 66th from 61st.

CLC handles the licensing for about 200 colleges, bowl games and conferences.

Also of note, CLC reported, Knights Apparel Inc., the largest supplier of collegiate apparel to Wal-Mart, ranked as the No. 1 collegiate apparel licensee, knocking Nike from the top spot. And Fabrique Innovations became the No. 2 non-apparel licensee, behind EA Sports, because of its collegiate Snuggies.

Categories: Apparel (55), Miami Hurricanes (32), NCAA (38), UF (18)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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