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LeBron James addresses summer controversy in new Nike ad

A new Nike ad featuring Miami Heat forward LeBron James called “Rise” begins airing Tuesday night in conjunction with the start of the 2010-11 NBA season and the launch of the Nike LeBron 8 shoe at retail.

James is shown in a variety of situations, speaking his mind about his controversial decision this summer to join the Heat and his future. It even includes a segment with Don Johnson a la “Miami Vice” and features James saying “I am not a role model.”

The ad will air during TNT’s broadcast of the Heat’s highly-anticipated opening game against the Boston Celtics and during sports and entertainment programming across national networks into next month.

Categories: Advertising (79), Miami Heat (174), NBA (139), Shoes (15), Television (35)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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