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LeBron James to launch new shoe at Dadeland Mall

New Miami Heat forward LeBron James will launch his new signature Nike shoe, the LeBron 8, at the opening of a new House of Hoops by Foot Locker Store at Miami's Dadeland Mall on Saturday.

James will be speaking to 100 local student athletes about preparing for the upcoming season, his new shoe, and of course, "achieving success on the basketball court," a release on the appearance states. After his talk, James will debut a South Beach edition of the LeBron 8. (Previously referred to as the Pre-Heat LeBron 8, the shoe is decidedly South Beach with aqua and pink).

The appearance is scheduled from 4 to 6 p.m. at House of Hoops by Foot Locker at Dadeland Mall, 7535 Dadeland Mall. There will be only limited access to the public while the event with James is occurring.

The non-South Beach edition -- that's red and black -- is scheduled to be released at retail on Oct. 26. The shoe costs $160.

Categories: Miami Heat (174), NBA (139), Shoes (15)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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