The Business & Pleasure of Sports



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Pink sticks, pads, pediatrics and hashtag battles


NFL players have been sporting pink gloves, cleats, and even mouthguards this month to promote breast cancer awareness. This month is also Hockey Fights Cancer month in the NHL.

This week, the Florida Panthers Foundation announced it had donated $400,000 to the Broward Health Foundation to renovate the pediatric oncology unit at Chris Evert Children’s Hospital to make it Panthers-themed.

At Thursday night’s game against the Dallas Stars, the team welcomed a number of groups working to fight cancer including Gilda’s Club and the Leukemia and Lymphoma Society; and included organizations such as Children Battling Cancer, Jessica June’s Children Cancer Foundation and Broward Health Foundation in the ceremonial puck drop. Children with cancer rode the Zambonis and participated in the puck stacking competition.

Pink-Pads1.jpgMeanwhile, the New York Islanders, who are playing the Panthers at BankAtlantic Center tonight, used sticks wrapped in pink tape and breast cancer ribbons during a game last weekend that were auctioned to raise money for charity that benefits cancer awareness.

Islanders goalie Rick DiPietro has taken the cause a step further, wearing specially-made pink pads all month and seeking to have extras made to auction for charity.

And tonight, a Twitter battle to raise money for charity is being waged while the Los Angeles Kings face the Colorado Avalanche. While the game is going on during Hockey Fights Cancer Night at the Pepsi Center in Denver, fans are being encouraged to tweet messages with the hashtags #GoKings or #GoAvs . The team with the most mentions wins the HashTag battle, but in addition, for each team-associated hashtag the Kings will donate $1 to Children’s Hospital Los Angeles and the Avalanche will donate to Kroenke Sports Charities. Read more about the battle here.

Categories: BankAtlantic Center (30), Florida Panthers (108), NHL (56), Promotions (120)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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