Rawlings Football – yes, football – has signed up two NFL running backs with ties to Miami to endorse its Skeletal Responsive Gear (SRG) protective apparel.
Miami Dolphins running back Ronnie Brown and San Francisco 49ers running back and former Hurricane Frank Gore are Rawlings' new endorsers. Brown is representing the PORON XRD line and Gore, the Zoombang line. The players will appear in print and digital advertising to promote the lines. Check out the video below, where the two players show off the gear.
More than 200 NFL players are wearing Rawlings’ protective gear, the company says.
“Enhanced by PORON® XRDTM and ZoombangTM, Rawlings SRG protective apparel is faster, lighter and stronger than the competition, and we receive weekly validation of its performance capabilities throughout the football season,” Mike Thompson, Rawlings senior vice president of marketing said in a statement. “ We’re excited to add Ronnie and Frank to our Football Advisory Staff as we continue our commitment to develop equipment and apparel that fully meets the protective needs of today’s athlete at all levels.”
Rawlings is most known for its baseball equipment, but has a long history with football, as well, launching a set of football shoulder pads in 1902. The company stopped making football helmets in 1989, but has decided to re-enter the football helmet market.