Whether you’re live at AmericanAirlines Arena or watching Miami Heat games on TV, you’ve likely noticed the new courtside digital signage that changes frequently and can be altered during games.

ANC Sports Enterprises, a sports marketing company specializing in signage, produces the technology the replaces static or rotational signage under the scorer’s and broadcaster’s tables courtside. The technology gives teams and sponsors more potential advertising inventory and allows them to tailor messages specifically to game results and statistics. For example, if a player records a triple double, a pizza parlor could advertise a two-pizza deal with three toppings, an ANC spokesman said.

“We are committed to providing our partners with different courtside signage options which create marketing opportunities based on each team’s objectives,” Jerry Cifarelli, ANC Sports president and chief executive officer, said in a statement. “ANC’s state-of-the-art digital signage applications and patented software solutions generate new creative opportunities courtside while transforming the event experience throughout an arena.”

ANC Sports launched the signage in the NBA with the Portland Trailblazers during the 2005-06 season. Now half of the league’s 30 teams are using a form of the digital signage. Another five are using ANC's rotational signage. The Heat, Washington Wizards and Sacramento Kings adopted the digital signage this season.

At AmericanAirlines Arena, the courtside signage has advertised everything from Carnival Cruise Lines to Lumber Liquidators to Office Depot.

Back in 2006, ANC installed LED dasherboards at BankAtlantic Center, which flash light-up ads during Florida Panthers games. The ads appear on the side of the rink that is filmed by television cameras.

The company has also installed the technology on the field perimeters at Major League Soccer and United Football League teams.

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Miami Dolphins owner Steve Ross bought the company now known as FanVision, when he realized the handheld devices that show different camera angles, games and stats, might help combat the stay-at-home-watch the game on TV mentality.

FanVision is now in use in a dozen NFL stadiums and at University of Michigan and University of Miami games. In January, it will be used at three BCS games – the Orange Bowl, Fiesta Bowl and BCS National Championship game. Read the SportsBusiness Journal piece on the agreements here.

At the Discover Orange Bowl on Jan. 3 at Sun Life Stadium, 500 of the devices will be provided to fans in the premium seating areas and to the media.

The actual programming – from camera angles to player highlights -- is in the process of being determined with the bowl committees, said Tery Howard, senior vice president/chief technology officer for the Dolphins.

During Dolphins home games, 25,000 of the devices are used – one for every two season tickets in an account – to watch replays, different camera angles, check stats, and watch other NFL games.

Fans who are already Dolphins season ticket holders or FanVision holders can use the devices during Hurricanes game at Sun Life Stadium. The devices are also available to Golden Canes members. The programming during Canes games includes the network feed, camera angles and any content the team requests, Howard said. She said the company is also working on a highlights channel.

Howard said the company is in talks with a number of other teams and by next season, FanVision programming is expected to be available on smartphones.

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Concerned NFL owners are planning to lock players out when their contract expires on March 4, the NFL Players Association sent letters Monday to politicians in every NFL market to warn what the loss of football could mean to their states and local communities.

NFLPA President Kevin Mawae’s letters state that each NFL city could lose more than $160 million in jobs and revenue if football shuts down.

In Florida, NFLPA President Kevin Mawae’s letters were addressed to Gov. Charlie Crist, Governor-Elect Rick Scott and Miami-Dade County Mayor Carlos Alvarez and mentioned the loss of jobs for workers at Sun Life Stadium and in the surrounding community.

“During one of the worst economies since the Great Depression, NFL owners are preparing to cancel the 2011 season and, in the process, devastate Miami businesses and stadium workers who count on football Sundays to make ends meet,” Mawae wrote in a statement announcing the Florida letters. “It is our hope that the owners will shelve this plan and negotiate in good faith to ensure that we are playing for the fans in 2011.”

Read about the Atlanta and Georgia letters here and read the release about the New York letters here.

The union says while players are willing to continue working under the conditions of the current agreement, owners are taking measures to lock them out. The league wants to reduce the percentage of revenues players receive by 18 percent. The union, meanwhile, points out the NFL generates billions of dollars in revenue and has watched team values rise more than 500 percent in the past 15 years.

Last week, Miami Dolphins owner Steve Ross said he was optimistic a new contract could be forged with players, but said he believed negotiations were moving too slowly.

On Tuesday, the NFL issued a response that includes the following statement:

“Now that the union leaders have concluded their decertification ‘going-out-of-business sale,’ arranged for form letters to be sent to NFL owners by other unions, and issued press releases about their letter-writing campaign to mayors and governors, we are hopeful that they might find more time to talk to us. The union’s request for state and local political leaders to intercede in the negotiations ignores and denigrates the serious and far more substantial problems that those leaders, and that state and local workers across the country face. We can resolve our own issues as we have done many times in the past but the NFLPA has to want to participate in resolving them.

Read the full response here.

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The Miami Heat’s Big Three keep signing business partnerships. This time, it’s superstar guard Dwyane Wade signing on to represent Miami-based luxury automotive dealer, The Collection. The deal runs through 2012.

“Dwyane Wade has distinguished himself as one of the best players in the NBA and we are honored to have him join THE COLLECTION family as our spokesperson,” The Collection President and CEO Ken Gorin said in a statement (see photo of Wade and Gorin). “His power and strength combined with his drive to win on the court reflects the same standards as THE COLLECTION. He is the perfect ambassador for our brand.”

In a statement, Wade said: "It is a privilege to have the opportunity to work with THE COLLECTION. I have been a longtime admirer of their luxury brands and appreciate the unique style and speed of their cars.”

Wade also appeared in Esquire’s Style Blog last week, looking dapper in cardigans and other clothes. See the blog entry here, and an interview with Wade here.

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Miami Dolphins running back Ronnie Brown will help AT&T open its new store in Coral Springs on Tuesday.

The store is holding another “grand opening” and Brown will be signing autographs (one item per customer) from 6 to 7 p.m. at the store at 4240 North State Road 7 (Turtle Crossing location in the Target Shopping Center). Prize giveaways, too.

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The University of Miami officially announced today the $5 million donation it has received toward its proposed$13.6 million center for athletic excellence.

The donation from the Ted & Todd Schwartz Family Foundation will help the university build the Theodore G. Schwartz and Todd G. Schwartz Center for Athletic Excellence. The center, which will expand and upgrade the campus’ Hecht Athletic Center, is aimed at addressing the academic needs of UM’s student-athletes.

It is to include an academic center with classrooms, computer, math and science technology labs; a sports medicine facility with hydrotherapy pools, private exam rooms and rehab space; and a football locker room. A gallery of champions will feature the school’s national championship trophies and rings.

“Ted & Todd Schwartz’s gift ensures our future ability to sustain athletic excellence in this age of continued facility growth and enhancement throughout the college athletics landscape,” UM Athletic Director Kirby Hocutt said in a statement. “Our mission is to be the best in the country and the Schwartz commitment has furthered our ability to remain at the top of the college athletics world. This transformational donation provides the momentum to ensure the Center Athletic Excellence becomes a reality.”

The Schwartzes aren't strangers to giving to UM. In 1999, the family donated a "transformational gift" to help build the M. Christine Schwartz Center for Nursing Education, which houses UM's School of Nursing and Health Studies.

"We are thrilled to be a part of the tradition of excellence and great athletic accomplishments at the University of Miami," Ted Schwartz said in a statement. "We are also very proud of the academic standards that the U has achieved and maintained. We are confident the U's athletic and academic performance will continue and increase with the opening of the new athletic facility."

Meanwhile, the Hurricanes are offering a “We Win, You Win” ticket promotion for tomorrow’s game against Virginia Tech at Sun Life Stadium. If the Hurricanes win, fans who purchased single game tickets to Saturday’s game get the same seat for free to UM’s finale home game this season against the University of South Florida on Nov. 27. The tickets will automatically be put into fans’ Ticketmaster accounts. More information here.

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When the Miami Dolphins host the Chicago Bears at Sun Life Stadium tonight, the game will air nationally on NFL Network.

Although the network still isn’t available everywhere, the league reports its distribution grew 31 percent last year and is now in more than 57 million homes. (Comcast customers in South Florida get the channel.)

Judging from the comments Dolphins owner Steve Ross made at the SportsBusiness Journal’s Sports Media & Technology conference this week, that number could grow significantly, if a deal really can be worked out soon for Time Warner and Cablevision to include the network.

Ross says he ran into Time Warner CEO Glenn Britt on Monday and asked why the company didn’t have NFL Network. Ross says Britt told him, “We’re close.” Not close enough for tonight and it’s not actually clear how close, but judging from the reaction to Ross’ comments, fans are hopeful.

In South Florida, the game is airing on WSFL-TV.

NFL Network programming includes Thursday Night Football, Combine and Senior Bowl coverage and the NFL’s Top 100, in which Dan Marino ranks No. 25.

On Friday night at 8 p.m., the network debuts “Bill Parcells: Reflections on a Life in Football” – a 90-minute documentary on the legendary football executive who recently stepped down from his role as the Dolphins’ executive vice president of football operations. The documentary looks to include a who’s who of interviewees, including New England Patriots owner Robert Kraft, former New York Giants quarterback Phil Simms, St. Louis Cardinals Manager Tony LaRussa, and Sports Illustrated’s Peter King.

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What might have seemed like innocuous comments Miami Dolphins owner Steve Ross made about the league’s interest in expanding the regular season to 18 games, were anything but to NFL players.

Speaking at the SportsBusiness Journal’s Sports Media & Technology conference in New York this week, Ross said fans dislike paying for preseason games and that two preseason games – rather than four – should be enough combined with practices and scrimmages for coaches to analyze talent. But perhaps most irksome to players were his comments about injuries.

“They’ve done studies … the additional games, the studies show will not really increase injuries,” Ross said. “We’re still playing 20 games. We’re eliminating two preseason games and adding two regular season games, which is really what helps with the revenues, and make the fans a lot happier and those games will be a lot more meaningful. But in terms of the players, they’re still playing 20 games.”

George Atallah, assistant executive director of external affairs for the NFL Players Association, took to his Twitter account shortly after Ross’ comments to remind that two Dolphins quarterbacks – Chad Pennington and Chad Henne – were injured in Sunday’s game against the Tennessee Titans.

“An NFL owner that lost 2 QBs in 1 game says adding 2 games won't increase injuries. Only way to find out is to get the data,” Atallah said on Twitter.

Then he added: “Mr. Ross: this is the kind of statement that drives players crazy. Every game is a risk of injury and you lost both QBs in 1 game.”

Atallah told me players are disappointed in Ross’ comments. The union submitted a proposal on the 18-game season to the owners about three weeks ago and has yet to hear back. The proposal suggests expanding rosters, having two in-season bye weeks and other items. It also requests data on injuries and how the additional revenues would be shared with players.

"We marvel, pay for and cheer for what NFL players do during games. But they are not a 'product' like a car,” Atallah said. “Owners wouldn't like it if players were dismissive of their abundant financial risks. Why are they being dismissive of the people that take on the real risk?"

The union is not trying to slow the process for a new collective bargaining agreement between owners and players, but wants additional information before agreeing to lengthening the season.

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Although he wouldn’t talk about his team’s front office or rath of injuries, Miami Dolphins owner Steve Ross was pretty chatty about a variety of topics Tuesday, when he was the featured interview speaker at the SportsBusiness Journal’s Sports Media & Technology conference in New York.

He was invited to speak about his ownership of the team and of FanVision, the company that makes the handheld devices fans use at NFL games to watch replays, other games and get stats. Representatives of FanVision including former Kansas City Chiefs president and general manager Carl Peterson joined Ross at the conference. Ross stressed that Peterson does not have a role with the Dolphins.

He said FanVision will be available on smartphones next season.

He said he still believe his team will make the playoffs and he dismissed concerns about injuries rising if the NFL moves to an 18-game season.

Other topics he addressed:

Labor: On whether the NFL and its players association will be able to reach a new contract, Ross was optimistic.

“All owners want to see the labor negotiations be concluded and we don’t have to worry about missing a game next year,” Ross said. “Right now, it’s out of everybody’s hands. I don’t know what’s going on personally. We’re briefed, but there are some negotiations. I don’t think it’s fast enough, hopefully they’ll be concluded satisfactorily for both sides.”

He said he thinks the economic system needs to change because he believes players are earning too large a percentage of revenues “ not factoring in the additional costs and how they’ve increased throughout the years.”

On expansion: Ross said he believe there needs to be a team in Los Angeles, and perhaps two to make the economics a stadium there work.

“I think it’s important to the NFL to have a team in Los Angeles, you have the second largest media market in the country,” Ross said. “The question is how you pay for a stadium. There’s no money available for the stadium and the cost will be over $1 billion.”

Beyond LA, Ross suggests Toronto as a market to potentially land the Buffalo Bills.

On the Super Bowl: Ross reiterated the NFL has been rewarding communities and teams with the Super Bowl for renovating or building new stadiums, including New Orleans, Indianapolis, Dallas and the New York area.

“Miami is probably the preferred place to hold any Super Bowl,” Ross said. “I think until we do something for Sun Life Stadium, I’ve been told we won’t have a Super Bowl.”

He reiterated the 23-year-old stadium needs new lighting, upgraded sound system, a new bowl and a method to cover fans from the sun and rain.

“We put a lot of money into it, since I’ve owned it, put in concession stands, painted it, but there’s only so much you can do without spending large dollar amounts,” he said.

As for the 2014 Super Bowl in New Jersey, Ross said, “It’ll be interesting here in New York. I wouldn’t get used to it.”

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Didn’t take advantage of the $70 “Double the Danica” ticket that allowed you to see Danica Patrick race in both the IndyCar Series finale and the NASCAR Nationwide Series finale at Homestead-Miami Speedway?

You can still see Patrick race NASCAR on Saturday and take in NASCAR’s Sprint Cup finale at Homestead on Sunday. The ticket package includes seats in the Danica section for both series finales and a question-and-answer session with Danica at 2 p.m. Saturday. The tickets at $85 and $125 also provide a donation to the speedway’s foundation.

For more information or to purchase the Danica package visit homesteadmiamispeedway.com.

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The Miami Dolphins became the latest team – and last of Florida’s three NFL teams -- to approve decertifying the union, if a new players’ contract is not forged with NFL owners by March 3, an NFL Players Association spokesman said.

Decertification, approved unanimously by Dolphins players on Thursday, is just one method the union is considering in its battle with owners for a new contract. Decertifying the union would prevent owners from locking out players because they would no longer be represented by a union, and the players could sue the league under antitrust laws.

The Dolphins also re-elected Ricky Williams as their players union representative and voted approved Chad Pennington, Brandon Marshall and John Denney as alternates, the union spokesman said.

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As you might imagine, tickets for tonight’s Miami Heat vs. Boston Celtics game at AmericanAirlines Arena are in demand much the way tickets to the Heat’s home opener against the Orlando Magic on Oct. 29 were.

StubHub reports tonight’s game is the most popular NBA game this week on the secondary -- or resale – ticket market.

The average price for tickets sold by resellers on StubHub.com for tonight’s game is $212 with a low price upstairs of $49. Of course, there was the courtside seat that sold for $9,000, the site reports. And there are still 125 tickets listed for sale on the site.

There are also still a couple of hundred tickets available from the Heat’s box office at heat.com for tonight’s game with some upstairs seats going for $114.

Jump to Saturday’s game against the Toronto Raptors – and even though it’s the first time forward Chris Bosh faces his former team, prices are averaging $96 with a low price of $12, StubHub reports. Seats remain at the Heat box office as well with balcony seats for $35.

The point of all this is: contrary to what much of the public believes, there are still tickets available to Heat games and in many cases, those tickets are still affordable and may even be selling for less on the secondary market than through the team’s box office. Additionally, the team’s own dynamic pricing is seeing adjustments as the market determines demand.

“It’s pretty common across the board, across the country, especially for teams that are in the limelight, where people assume tickets are sold out,” StubHub spokeswoman Joellen Ferrer said of fluctuations in price. “The common misconception is tickets on StubHub are inflated. There are tickets below face value.”

The team warns that only tickets sold through heat.com and its own secondary ticket service ticketExchange – where season ticket holders re-sell their tickets – are guaranteed.

StubHub and other services also say they provide guarantees.

“As a buyer, you want to make sure you have a guarantee and that you have a customer service number for accountability,” Ferrer said.

Tickets are also available at sunsentinel.com/heat.

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Tonight, former Florida Panthers goalie John Vanbiesbrouck gets inducted into the Broward County Sports Hall of Fame (along with six others athletes and coaches with ties to the region).

He becomes just the second of the 99 Broward Sports Hall of Fame inductees to represent hockey – the first being the Panthers first president Bill Torrey. (Original Panthers owner H. Wayne Huizenga is also in the Hall of Fame, but was recognized for other sports accomplishments along with his Panthers ownership).

On Wednesday night, the Panthers will honor Vanbiesbrouck, who played for the team from 1993 to 1998 including during the 1996 Stanley Cup Finals, as part of their ADT Panthers Heroes Program. He’ll do the ceremonial puck drop honors before the night’s game against the Toronto Maple Leafs at BankAtlantic Center. He’ll conduct an autograph session in the first intermission at the South Florida Hockey Den of Honor and be interviewed on Fox Sports Florida by Craig Minervini in the Patron Club during the second intermission.

As part of the honor, the team is offering single game tickets to the game for half off. Purchase tickets by calling 954-835-PUCK or going to FloridaPanthers.com.

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The Miami Heat continues to increase its social media presence through Facebook and Twitter and is offering a special $50 twHEATup ticket to four upcoming games.

The $50 ticket is in the 400 level at AmericanAirlines Arena and includes a T-shirt, Papa Johns arena pizza, and a postgame meet and greet with a Heat player.

The twHEATup games are Nov. 17 against the Phoenix Suns; Jan. 18 versus the Atlanta Hawks; Feb. 25 against the Washington Wizards; and March 16 against the Oklahoma City Thunder. Tickets are selling fast. Go to twheatup.com to purchase tickets, promotion code: twheat.

The team hosted its first-ever twHEATup during the playoffs this year that included a halftime meet and greet with Heat Dancers and a postgame meeting with Tim Hardaway.

Don't forget to follow me: @sarahtalalay

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The Miami Heat kicks off "Saturday Night Jersey Night" tonight at the Heat-New Jersey Nets game by rewarding fans in Heat jerseys with a placard shaped like an album cover featuring forward Chris Bosh.

The album covers feature Bosh in his jersey on one side and Bosh in a suit on the other. The Jersey Night promotion, sponsored by adidas, rewards the album covers to fans sporting any type of Heat jersey and anyone who purchases a new Heat jersey Saturday at the Miami Hoops Gear store at AmericanAirlines Arena. Fans wearing Heat jerseys can pick up their album covers (one per fan while supplies last) outside section 102.

The album covers were Heat Executive Vice President and Chief Marketing Officer Michael McCullough's idea. McCullough has a voluminous collection of albums and decorates his office with the covers, changing them up periodically.

“This is the fourth year we’ve hosted the Saturday Night Jersey Night program presented by adidas, and we think fans will love this year’s gift, the HEAT player album covers,” McCullough said in a statement. “Having thousands of fans wearing HEAT jerseys creates an intense atmosphere of love and support inside AmericanAirlines Arena, which is noticed by and motivates our players. This initiative is another way to reward our HEAT fans for their loyalty.”

The promotion offers a different player album cover at each Saturday night home game. The schedule going forward: Nov. 13, Udonis Haslem; Dec. 4, LeBron James; Jan. 1, Dwyane Wade; Jan. 22, Mario Chalmers; March 12, Carlos Arroyo; March 19, Mike Miller.

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Miami-Dade County Commissioners passed a resolution today aimed at seeing if the contract to build the Florida Marlins’ new ballpark can be reopened to potentially reduce the public’s contribution to the $515 million construction costs for the venue. The county and city's contribution amounts to $361 million.

The resolution, which directs Miami-Dade County Mayor Carlos Alvarez or his designee to “initiate dialogue” with the Florida Marlins and city of Miami about reopening the contract, was included in the commission’s consent agenda, meaning there was no discussion of the item. Last month the county commission’s Budget, Planning and Sustainability Committee voted 4-0 for the resolution. The resolution was proposed in light of leaked financial documents showing the team made a profit in 2008 and 2009.

Good luck with that.

County administrators will ask the county attorney the feasibility of reopening the contract, but for that to happen, the county, city and Marlins would all have to agree. The ballpark is nearly half completed and remains on time and budget, team and county officials say.

Meanwhile, the Marlins and President David Samson have contributed $50,000 the Citizens For Truth Political Action Committee set up to support Alvarez against auto magnate Norman Braman’s campaign to recall the mayor. Ballpark contractors Hunt-Moss and Baker Concrete, which is also a team sponsor, have also contributed to the PAC. Read the Herald’s story about the contributions here.

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In July, the Florida Panthers created a “Seats Fit for a King” season ticket promotion in honor of LeBron James’ old and new jersey numbers with $23 lower bowl and $6 upper level (per game) tickets.

In September, they sold a $19.72 “Perfect Season, Perfect Price” season ticket (per game) in honor of the Miami Dolphins’ 1972 perfect season.

Now the team is using the flap between Detroit Pistons forward Charlie Villanueva and Boston Celtics forward Kevin Garnett to urge the two players to support the team’s goal of raising $100,000 for the Leukemia & Lymphoma Society’s Light The Night Walk in Broward County on Nov. 13.

With the team $10,000 from its goal, Panthers President Michael Yormark is making a plea to the two players to help.

For those who aren’t aware, after Tuesday night’s Celtics-Pistons game, Villenueva said Garnett referred to him as “a cancer patient” and he took to Twitter to complain about the accusation. Here’s what Villenueva wrote on this Twitter feed: "KG called me a cancer patient, I'm pissed because, u know how many people died from cancer, and he's tossing it like it's a joke.” He also wrote: "I wouldn't even trip about that, but a cancer patient, I know way 2 many people who passed away from it, and I have a special place 4 those."

Garnett released a statement denying he said “cancer patient” and instead said he told Villanueva, “You are cancerous to your team and our league.’ Garnett then said, “I would never be insensitive to the brave struggle that cancer patients endure. I have lost loved ones to this deadly disease and have a family member currently undergoing treatment. I would never say anything that distasteful. The game of life is far bigger than the game of basketball.”

Yormark, who is serving as chairman of the Broward Light The Night Walk taking place at Huizenga Plaza in Fort Lauderdale, will be promoting the walk at Friday’s Panthers game against the Carolina Hurricanes at BankAtlantic Center. Fans can also make donations here.

“One thing that even Kevin Garnett and Charlie Villanueva should agree on is that we all need to continue the fight against cancer and support the families and individuals affected by this horrible disease,” Yormark said in a statement. “In a way, the fight against cancer unites us all, and the outpouring of support our organization has received as we continue to march toward our goal is indicative of that.”

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Florida Panthers forward David Booth tackled a new sport this week: cannoli racing.

Booth appeared at Panthers’ sponsor, Doris Italian Market, in Sunrise on Tuesday to compete with a Doris' employee and a couple of fans to see who was the fastest to fill cannolis. (See photo courtesy of the Panthers -- check out the adoring fans on the right). Booth also signed autographs. Watch the Panthers' video below:

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Just 30 days remain until FIFA announces the host country for the 2022 World Cup. So the Miami Host City Bid Committee is continuing to rev up support to bring the world’s largest sporting event to the U.S.

The committee is hoping to generate 30,000 signatures in support of the U.S. bid in the next 30 days. Sign the petition at gousabid.com/miami or by texting the word MIAMI to 22442 (data rates apply).

"We were the first city to reach 50,000 signatures, so why not be the first to reach 100,000?," Miami-Dade County Commissioner and bid committee chairman Jose “Pepe” Diaz said in a statement. "I think Miami has shown how much we want to host the World Cup and how much we love soccer."

FIFA is scheduled to announce the host nations for the 2018 and 2022 World Cups on Dec. 2. Last month, the United States withdrew its bid for the 2018 soccer spectacle to concentrate on 2022.

Miami is one of 18 U.S. cities included in the bid, with Sun Life Stadium considered a potential location for an opening or final match. If the U.S. does win the bid, the number of host cities, which also includes Tampa, is expected to be pared to 12 to 15, but not until roughly five years before the event. The Miami Beach Convention Center has also been pitched as a potential location for the draw held in the December preceding the event.

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Hoping to sell tickets to both Ford Championship Weekend and Miami Dolphins games against less glamorous opponents, Homestead-Miami Speedway and the Dolphins have created a “Track & Field” ticket package.

For $110, you can get a ticket to see the finale of the NASCAR Sprint Cup Series at the speedway on Nov. 21 (a day when the Dolphins aren’t playing) and a ticket to one of three upcoming Dolphins games in December – against the Cleveland Browns (Dec. 5); Buffalo Bills (Dec. 19) or Detroit Lions (Dec. 26).

The price represents a 31 percent (or $50) savings off buying tickets to both events separately. The speedway seats are at Turn 1 between rows 5 and 10 and the Dolphins seats are upper prime – in the 400 level on the sidelines between rows 5 and 20.

To purchase the package or for more information, visit homesteadmiamispeedway.com or call 866-409-RACE.

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Add yet another talent to DJ Irie’s bursting resume. The DJ for the Miami Heat and for nightclubs and private events, DJ Irie has partnered with Fort Lauderdale-based Levinson Jewelers on a jewelry line called “Peace thru Music.” Irie will also serve as one of Levinson’s celebrity ambassadors.

“Peace thru Music” features a peace sign pendant on a black or white leather cord and a black and white bracelet with the same “Peace thru Music” charm. Both cost $395 with proceeds benefiting the big Brothers Big Sisters of Miami-Dade.

“I’m honored to be the brand ambassador for the luxury jeweler, Levinson on Las Olas," DJ Irie said in a statement. "Mark & Robin Levinson have been exceptional friends over the years and now I am so excited that we have designed the “Peace thru Music” jewelry line for those who are stylish and believe in giving back."

The line will be sold at Levinson Jewelers and through djirie.com. A launch event will be held at Levinson Jewelers on Nov. 16.

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