Miami Dolphins owner Steve Ross bought the company now known as FanVision, when he realized the handheld devices that show different camera angles, games and stats, might help combat the stay-at-home-watch the game on TV mentality.
FanVision is now in use in a dozen NFL stadiums and at University of Michigan and University of Miami games. In January, it will be used at three BCS games – the Orange Bowl, Fiesta Bowl and BCS National Championship game. Read the SportsBusiness Journal piece on the agreements here.
At the Discover Orange Bowl on Jan. 3 at Sun Life Stadium, 500 of the devices will be provided to fans in the premium seating areas and to the media.
The actual programming – from camera angles to player highlights -- is in the process of being determined with the bowl committees, said Tery Howard, senior vice president/chief technology officer for the Dolphins.
During Dolphins home games, 25,000 of the devices are used – one for every two season tickets in an account – to watch replays, different camera angles, check stats, and watch other NFL games.
Fans who are already Dolphins season ticket holders or FanVision holders can use the devices during Hurricanes game at Sun Life Stadium. The devices are also available to Golden Canes members. The programming during Canes games includes the network feed, camera angles and any content the team requests, Howard said. She said the company is also working on a highlights channel.
Howard said the company is in talks with a number of other teams and by next season, FanVision programming is expected to be available on smartphones.