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Heat rewards fans in jerseys with Bosh album cover at game tonight

boshjersey1.jpgThe Miami Heat kicks off "Saturday Night Jersey Night" tonight at the Heat-New Jersey Nets game by rewarding fans in Heat jerseys with a placard shaped like an album cover featuring forward Chris Bosh.

The album covers feature Bosh in his jersey on one side and Bosh in a suit on the other. The Jersey Night promotion, sponsored by adidas, rewards the album covers to fans sporting any type of Heat jersey and anyone who purchases a new Heat jersey Saturday at the Miami Hoops Gear store at AmericanAirlines Arena. Fans wearing Heat jerseys can pick up their album covers (one per fan while supplies last) outside section 102.

The album covers were Heat Executive Vice President and Chief Marketing Officer Michael McCullough's idea. McCullough has a voluminous collection of albums and decorates his office with the covers, changing them up periodically.

“This is the fourth year we’ve hosted the Saturday Night Jersey Night program presented by adidas, and we think fans will love this year’s gift, the HEAT player album covers,” McCullough said in a statement. “Having thousands of fans wearing HEAT jerseys creates an intense atmosphere of love and support inside AmericanAirlines Arena, which is noticed by and motivates our players. This initiative is another way to reward our HEAT fans for their loyalty.” boshsuit1.jpg

The promotion offers a different player album cover at each Saturday night home game. The schedule going forward: Nov. 13, Udonis Haslem; Dec. 4, LeBron James; Jan. 1, Dwyane Wade; Jan. 22, Mario Chalmers; March 12, Carlos Arroyo; March 19, Mike Miller.

Categories: AmericanAirlines Arena (35), Apparel (55), Miami Heat (174), NBA (139), Promotions (120), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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