The Business & Pleasure of Sports

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Dolphins to hold Ford Fiesta drawing at Sunday’s game

This summer, the Miami Dolphins and Florida Lottery launched a $5 per ticket scratch-off game offering cash and prizes, including tickets and merchandise discounts. During halftime of Sunday’s Dolphins-Buffalo Bills game at Sun Life Stadium, the team and Lottery will give away a 2011 Ford Fiesta.

The scratch-off game included the Dolphins Fan Experience Second Chance promotion that allowed fans with losing tickets a second opportunity to score prizes. The second chance promotion resulted in the distribution of 500 pairs of tickets to Sunday’s game. Of those, 10 finalists will be chosen to participate in a ceremony at halftime, in which they will scratch oversized scratch-off tickets. One will win the Ford Fiesta; the others will receive cash prizes of $100 to $500.

The scratch-off program was launched by the Lottery with the Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars. The teams each receive a licensing fee and the dollars raised from the ticket sales go to the state's Educational Enhancement Trust Fund, which provides money to public schools, scholarships, community colleges and state universities. Read the story I wrote about the program when it first launched here.

Categories: Miami Dolphins (186), NFL (178), Promotions (120), Sun Life Stadium (24), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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