The Miami Heat have their MediaMesh marquee on the front of AmericanAirlines Arena and now the Miami Dolphins have their own interactive BuzzWall on the Club Level at Sun Life Stadium.
Thanks to a partnership with Christie MicroTiles and Arsenal Media, the Dolphins are the first pro sports team to employ the giant interactive multimedia wall. The 7-foot-high wall, which is made up of 41 display tiles, can be customized with video, sponsor messaging and fan text messaging programs for Dolphins or Hurricanes games, as well as concerts and other events at the stadium. There’s a tactile element, too, that allows fans to touch the screens – wiping away sea bubbles containing sponsor logos while real dolphins swim on the screen.
The wall was unveiled last month. Check out a video of it here.
Dolphins executives see the wall as a way to engage fans and provide more opportunities for sponsor and advertiser messaging.
“Technology really provides us with the flexibility to have Sun Life Stadium take on the personality of the event and tailor it to that particular experience,” Dolphins Senior Vice President and Chief Technology Officer Tery Howard said in a statement. “Elements like The BuzzWall are a great example of how fans can come into this stadium for a University of Miami game and see it very well branded as UM, and the next day, we can have a Miami Dolphins game and easily change the branding.”
Added Arsenal Media President Denys Lavigne: “The reaction from fans has been very positive, and we’re seeing people not only drawn to the wall, but staying to play with it. The wall shows what’s really possible with digital signage – an application that’s completely targeted to the space, and its business and revenue opportunities. This is not something people just happen to notice and watch. It’s more intimate. The wall creates a relationship and a buzz that works for the fans, the team and its corporate sponsors.”