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New D Wade Charles Barkley T-Mobile ads break Christmas Day


dwade1.jpgIn addition to those five NBA games on Christmas Day, fans watching the games on ESPN and ABC will be treated to a couple of new T-Mobile ads featuring Miami Heat guard Dwyane Wade and Charles Barkley.

The entertaining and splashy ads keep giving. These are directed by Spike Lee and include appearances by Lee, Steve Nash and Cool and Dre. They target T-Mobile’s 4G devices.

Wade stars in one called “Outta Here,” in which a misunderstanding turns into a modern day version of “telephone” with the sports world suddenly believing Wade wants to be traded from the Heat. Gasp.

The other, called “Chuck’s Remix,” mixes some of Barkley’s commentary into a viral musical video sensation. Just imagine Barkley’s reaction.

Categories: Advertising (79), Miami Heat (174), NBA (139), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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