The Florida Panthers are so confident the game experience – not necessarily the result on the ice – at BankAtlantic Center is so enjoyable, they’re offering individual ticket-buyers a money-back guarantee on the nine home games in January.
Starting with the Jan. 2 game against the New York Rangers, Florida residents who buy individual game tickets – starting at $9 – can get a refund if their experience at the game wasn’t up to snuff. To request a refund, fans must fill out a form online explaining in detail the reason they’re requesting their money back. The form allows the Panthers to capture fans’ home and email addresses -- for future pitches -- and learn what areas of Panthers games at BankAtlantic Center need improvement.
Snicker all you want about losses, but the Panthers say they are serious about providing a great game experience and, if not, a refund of the ticket price within 48 hours.
“I’m sure they’re going to be people that come in that no matter what experience we create they’re going to ask for their money back,” Panthers President Michael Yormark said. “The program enables us to attract that fence-sitter. Now I’ve given them an incentive to buy tickets.”
With the Panthers struggling to sell individual game tickets, Yormark calls the “Good Time Guarantee” a “no-lose proposition.”
He said fans who take advantage of the offer likely will buy food and beverages and possibly merchandise while in the arena, so the team benefits even if it has to refund the ticket purchase.
“I’m not sold out every night. I want to incentivize them to come out,” Yormark said. “I’m putting my money where my mouth is."
Yormark said he hopes the offer will encourage South Floridians, who’ve never seen a Panthers game live, to attend a game. He said the program is not designed for people to complain the team lost.
“If someone comes into our building and the service levels weren’t what they should have been, their hot dog was cold or their beer was warm or an usher was rude … they deserve their money back,” he said.