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The Business & Pleasure of Sports


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January 4, 2011

Miami Heat launches fan zone on 300 level

kumho.jpgThe Miami Heat and Kumho Tire USA are adding to the activities for fans at AmericanAirlines Arena.

The Kumho Fan Zone opened on AmericanAirlines Arena’s 300 level last week during the team’s game against the New York Knicks. A gaming wall includes four 60-inch HD-TVs, Sony Playstation and game software. Fans can compete with one another and participate in contests and giveaways. Kumho will also offer special snack deals at concession stands.

Check out the photo by David Alvarez of the Heat.

In other news, if you haven’t heard, I’m signing off from the Sports Business blog and beat at the Sun Sentinel. I’m headed for a new adventure, starting a career as a Foreign Service Officer working for the State Department overseas.

Thank you, dear readers for your support, comments, suggestions and most especially for reading. Please contine to follow me on Twitter where I’ll be a recovering sports business writer: @sarahtalalay


POSTED IN: Miami Heat (174), NBA (139), Promotions (120), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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