Florida Panthers to convert sedats to red in lower bowl at BankAtlantic Center
Panthers fans will not only be seeing red on the ice this year. The team is extending the renewed emphasis on red to the décor at BankAtlantic Center.
When the Panthers debut their new red jerseys at the home opener Oct. 15 they will match the 8,689 seats in the lower bowl, which are being converted to red as well. The change is part of the We See Red campaign launched earlier this summer.
The Panthers made the switch to red as the primary uniform color to reconnect with the early success of the franchise and to project a more aggressive, passionate attitude. Perhaps it is those more passive green seats (above) that are to blame for the decade-long playoff drought.
All the lower bowl seats will also bear the logo of Zimmerman Advertising, which created the campaign as part of a multi-year marketing partnership with the Panthers.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
