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BankAtlantic Center to offer daily deals to consumers via The Vault


The owners of the Panthers are about to open The Vault.

But the deals are for their fans and others to make.

Beginning Aug. 22, The Vault will begin offering daily deals on products and services with businesses throughout South Florida. A portion of all sales will be earmarked for local charities.

Conceived as a regional version of daily deal sites such as Groupon, The Vault will be operated by the BankAtlantic Center through Sunrise Sports & Entertainment, also parent company of the Panthers.

“While daily deal sites are a growing trend for consumers and retailers, the point of differentiation for The Vault is its local South Florida footprint and its targeted database of more than 800,000 potential customers,” SSE president & COO Michael R. Yormark said.

The newly formed DCI Cares Foundation will direct a portion of proceeds to a charity of the month. Everyone in the data base of The Vault will be eligible for a chance at an experience linked to the charity of the month.

The first designated charity is the Lauren’s Kids foundation, supported by Alonzo Mourning to help prevent childhood sexual abuse. The initial special experience will be dinner with Mourning and wife Tracy at Mister Collins restaurant at ONE Bal Harbour Resort & Spa, and includes a limo ride by Aventura WorldWide Transportation Services.

The Vault was developed for BAC by Direct Consumer Information, a Hallandale-based company that specializes in direct shopper marketing and created the KioCash kiosks at Ventura Mall.

"We are thrilled to be involved with a major entertainment venue like BankAtlantic Center and the Florida Panthers," said Michael Leitman, co-founder of DCI. "Together our teams have the capabilities to create unique opportunities for BankAtlantic Center loyalists while providing regional businesses access to this key demographic. Adding a component such as the DCI Cares Foundation builds a charitable layer to the program that also allows the community to benefit. We're looking beyond the standard retailer/consumer partnership."

Some of the first brands to offer deals through The Vault include Equinox Fitness, GameTime, Revolution Live, America's Backyard, Yes Pasta, Green Room, and Grazie Italian Restaurant. There is no cost to register at Vaultoffers.com.

Categories: BankAtlantic Center (30)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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