The Business & Pleasure of Sports



<< Previous entry: Dwyane Wade's new product endorsement helps players get a grip

>> Next entry: Dolphins-Chargers blacked out in San Diego; threat looms for upcoming games at Sun Life Stadium

Hate the alleged Miami Marlins logo? Here are some alternatives; let's see your ideas


The leaked alleged logo for the Miami Marlins has stirred considerable discussion and criticism since it appeared on the Internet last week.

In cyber land, the multicolored ‘M’ accented by an abstract marlin has been about as welcome as an invasive virus, or at best as one of those annoying pop-up screens that you can’t click off.

marlins-logo-new-smaller.jpgIt has drawn all manner of critics and colorful putdowns. Even popular former Marlin Dan Uggla gave the one at right a resounding Ugh!, telling the Miami Herald that he felt “bad for those guys if they have to wear that next year. I think it should be officially deleted.”

Several informal polls were leaning strongly toward “awful” and “horrific.” One Marlins official pointed out that there tends to be strong negative reaction to change from anything familiar, and that it is a good sign that people are talking about it and are interested.

My wife, Fran, a graphic designer, offers a couple of variations at the bottom of this post.

Officially, the Marlins will confirm nothing before they unveil the new logo and uniforms at the ballpark in Little Havana on Nov. 11. Team president David Samson did say in a television interview with CBS4’s Jorge Sedano that the leaked logo is “inaccurate.”

The web site sportslogos.net claims to have confirmed that leaked logo is the insignia that will appear on the Marlins’ caps (minus the lettering above), and that the primary logo is slightly different to accommodate display on a white background.

I received similar information from an anonymous e-mailer who claims to have seen the logos and uniform designs on Major League Baseball’s style guide for 2012, which restricts access to official entities and business partners of MBL. This individual reports that there are color variations depending on the background, such as the white fill replaced by black on the primary logo.

For what it’s worth, the e-mailer also offered this information: Both a black and an orange cap; primary uniforms white for home, gray for the road, with MIAMI across the chest; a black and an orange alternate with MARLINS across the chest.

We’ll find out for sure on Nov. 11, and it is sure to grow on us as familiarity sets in.

As I look at the leaked logo today, I don’t dislike it as much as I did at first glance. What bothers me most is the yellow. It seems as if it was designed by a kid with a new box of Crayolas. There are too many colors. Narrow it down.

Here my view: I would prefer a blue-dominated color scheme. There are no orange marlins in the sea. But owner Jeffrey Loria’s affinity for orange is well known. And, well, the new ballpark is on the site of the former Orange Bowl. I do like the choice of a lighter sherbet shade of orange rather than the one that recalls too many empty seats at Sun Life Stadium.

The giant M seems better suited to mark the entrance to a Metro Rail station. And I am dismayed that the stylized marlin looks more like an accent mark than the fierce fighting fish Wayne Huizenga chose as the namesake for his expansion team.

Give me a bigger marlin, a bolder blue look (and more cowbell, please, Ozzie!).

Here are two alternatives offered by Fran Davis. She took the essential elements from the leaked logo and emphasized the marlin. Afterall, they aren't the M's.

Marlins blue and teal with starburst:

Marlins_Revised_Logo_with_Lens_Flare.jpg

Marlins alternate with orange accent:

Miami_Marlins_teal_blue_orange_black.jpg

Do you like these better? If anyone has a better idea, send them to cdavis@tribune.com and I will post some of the most intriguing submissions.

Categories: Florida Marlins (193)


Leave a Reply

COMMENT BOARD GUIDELINES:

You share in the SunSentinel.com community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.


Advertisement
About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me


Search this blog
Get text alerts on your phone


Send me the following alerts:

STORM - Weather Alerts
NEWS - Breaking News Alerts
LOTTO - Lottery Numbers
SPORTS - Breaking Sports News
BIZ - Business news headlines
ENT - Entertainment news headlines
DEALS - Free offers and money saving deals


You can also sign up for by texting any of the above keywords to 23539. Standard messaging and data rates apply.
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!